# Sassoon Investment Corporation

Sassoon Investment Corporation is a Single Family Office based in Singapore, Singapore.

## Overview

- **Organization type:** Single Family Office
- **Headquarters:** Singapore, Singapore
- **Region:** Asia
- **Address:** Singapore, Singapore
- **Founded:** 2016
- **Assets under management:** Undisclosed
- **Website:** sasscorp.com.sg
- **LinkedIn:** https://sg.linkedin.com/company/sassoon-investment-corporation-sasscorp

## Regulatory record

- **Reports private funds:** No

## About

Sassoon Investment Corporation began operations in 2016 under Victor Sassoon. The firm manages wealth generated by the family's expansion of The Coffee Bean & Tea Leaf and related consumer franchises throughout Asia. Deployment centers on venture debt alongside private equity and real estate holdings. Positions extend to technology and consumer brands. Geographic reach covers Asia-Pacific markets and the Americas. Confirmed holdings include commercial properties at 211 Henderson Road in Singapore and South Santa Monica Boulevard in Beverly Hills. The team includes Michelle Sassoon as Director and COO, Sunny Sassoon as Director, and external partners such as Ben J. Benjamin of Genesis Alternative Ventures and Irwan Mussry of Time International. Adjacent vehicles comprise The Sassoon Family Foundation and ownership interests in Rubina Watch Company. Victor and Michelle Sassoon serve as patrons of the National Gallery Singapore. Governance integrates family principals with select business partners who hold director seats. This structure channels operational oversight through named family members while maintaining direct control over investment decisions.

## Sectors

- Venture Debt
- Private Equity
- Real Estate

## People

- Victor Sassoon — Chairman
- Sunny Sassoon — Director
- Michelle Sassoon — Director and COO
- Ben J. Benjamin — Business Partner
- Irwan Mussry — Director
- Mel Elias — Director

## Questions

### Who runs investment decisions at Sassoon Investment Corporation?

Victor Sassoon serves as Chairman. Michelle Sassoon acts as Director and COO. Both hold decision authority alongside other family directors.

### How does Sassoon Investment Corporation source proprietary deal flow?

Deal flow arrives through family networks in retail and consumer sectors plus relationships maintained by directors such as Irwan Mussry and Ben J. Benjamin.

### Is Sassoon Investment Corporation structured as a single family office or does it operate more like a venture firm?

It operates as a single family office. Capital deployment remains internal with no external fund offerings disclosed.

### Does Sassoon Investment Corporation participate in fund commitments or only direct deals?

Activity centers on direct investments and venture debt. No fund commitments appear in available records.

### Does Sassoon Investment Corporation maintain philanthropic structures, and how are they separated?

The Sassoon Family Foundation exists separately. Victor and Michelle Sassoon also support the National Gallery Singapore as patrons.

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Last updated: 2026-06-03T20:00:00.000Z

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