# Sawaya Segalas

Sawaya Segalas is a Bank / Wealth / Trust based in New York, United States.

## Overview

- **Organization type:** Bank / Wealth / Trust
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Founded:** 2001
- **Assets under management:** Undisclosed
- **Website:** sawayasegalas.com
- **LinkedIn:** https://www.linkedin.com/company/sawaya-segalas

## Regulatory record

- **Reports private funds:** No

## About

Sawaya Segalas operates as a specialized mergers-and-acquisitions advisory firm headquartered in New York. Co-founders Elisa Segalas and John Sawaya established the practice to serve mid-market consumer companies, carving a niche that spans food, beverage, personal care, and pet products. The firm has become a discreet dealmaker for founder-led brands seeking exits to strategic acquirers or private equity sponsors. The firm advises on sell-side and buy-side transactions exclusively within the consumer landscape. Its deal sheet includes the sale of hot sauce brand Cholula to L Catterton, the sale of kombucha leader Kevita to PepsiCo, and the acquisition of Dr. Elsey's pet products by Gryphon Investors. The firm typically represents companies with enterprise values between $50 million and $500 million, managing full auction processes, strategic alternatives reviews, and targeted buyer outreach to multinational CPG conglomerates, private equity groups, and family offices. Sawaya Segalas fields a compact senior team drawn from investment banking and consumer operating backgrounds. The firm does not publicly disclose assets under management or advisory volumes, operating instead on a classic investment-banking model of transaction success fees. Adjacent vehicles or wealth-management arms are not reported. The partnership structure and the deliberate absence of conflicting trading or lending desks remain central to its independent-advisory pitch. A defining structural feature is its single-sector concentration. Unlike bulge-bracket consumer teams that cross-sell financing or balance-sheet products, Sawaya Segalas derives its entire revenue stream from consumer M&A advisory. That focus creates a dense network of relationships with strategic buyers and mid-market private equity funds active in branded consumer goods — a structural differentiator that echoes the firm's foundational wager that specialization beats scale for founder-entrepreneurs navigating an exit.

## Sectors

- Consumer Goods
- Food & Beverage
- Personal Care
- Pet Care

## People

- Elisa Segalas — Co-Founder and Chief Executive Officer
- John Sawaya — Co-Founder and Chairman

## Questions

### Who runs investment decisions at Sawaya Segalas?

The firm is not an investment manager — it is a mergers-and-acquisitions advisory practice. Co-Founder and CEO Elisa Segalas and Co-Founder and Chairman John Sawaya lead the partnership and oversee all client engagements. Day-to-day execution is handled by a senior team of managing directors with sector-specific deal experience in consumer products.

### How does Sawaya Segalas source deals?

The firm sources mandates through its longstanding relationships with consumer founders, private equity sponsors, and family offices active in branded goods. Its single-sector focus gives it a proprietary view of mid-market consumer deal flow, and its closed transactions — such as Kevita and Cholula — attract inbound inquiries from owner-operators considering an exit.

## Related profiles

- [Savyon Advisory](https://altss.com/profile/savyon-advisory)
- [Sax Wealth Advisors](https://altss.com/profile/sax-wealth-advisors)

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Last updated: 2026-06-03T20:00:00.000Z

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