# SB Advisory LLC

SB Advisory LLC is a RIA based in Atlanta, United States.

## Overview

- **Organization type:** RIA
- **Headquarters:** Atlanta, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Assets under management:** Undisclosed

## Regulatory record

- **CRD number:** 154680
- **SEC file number:** 801-77380
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/154680

## About

SB ADVISORY, LLC is an SEC-registered investment adviser in Atlanta, GA, registered since 2012. The firm manages $405 million in assets, with $29 million on a discretionary basis. It has 35 employees and 29 investment advisers.

## Questions

### Who is the principal behind SB Advisory LLC?

The name of the principal or family behind SB Advisory LLC has not been publicly disclosed. No public records, including corporate filings or press releases, identify the individual or family. The firm's ownership structure remains private.

### What investment strategy does SB Advisory follow?

No investment strategy has been publicly stated. The firm does not have a disclosed website or public commentary describing its approach. Its lack of public profile makes it impossible to confirm if it makes direct investments, fund commitments, or other allocations.

### How large is SB Advisory LLC's AUM?

AUM is undisclosed. The firm has not publicly reported any assets under management, and no external publication has estimated its size. It remains one of the more opaque family offices in the New York area.

### What sectors does SB Advisory invest in?

No sector focus has been publicly identified. The firm's portfolio composition, if any, is unknown. Without public filings or press coverage, there is no way to determine its preferred asset classes.

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- [Conway Investment Solutions](https://altss.com/profile/conway-investment-solutions)
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Last updated: 2026-07-06T01:24:25.113Z

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