# SC Holdings

SC Holdings is an Asset Manager based in New York, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, United States
- **Founded:** 2019
- **Assets under management:** Undisclosed
- **Website:** sc.holdings
- **LinkedIn:** https://www.linkedin.com/company/scholdings

## Regulatory record

- **Reports private funds:** No

## About

SC Holdings is a private equity and strategic advisory firm. It is a multi-strategy investment firm building market leading platforms. The firm provides flexible capital solutions and invests across instruments including buyout, growth equity, and hybrid securities, with investments across sports, entertainment, hospitality, and consumer.

## Sectors

- Sports & Entertainment
- Consumer
- Hospitality
- Enterprise Software
- Digital Health
- Media & Entertainment

## People

- Jason Stein — Co-Founder & Managing Partner
- Daniel Haimovic — Co-Founder & Managing Partner
- Adrian Williams — Partner

## Questions

### Who runs investment decisions at SC Holdings?

Co-founders Jason Stein and Daniel Haimovic lead firm-wide and investment strategy as Managing Partners. Partner Adrian Williams establishes overarching investment strategy alongside them and leads deal execution. The trio operates a flat partnership structure with sector-level coverage from a compact team of vice presidents and associates.

### How does SC Holdings source deals?

SC sources through the deep operator networks of its partners. Stein's background building Cycle Media and advising SpringHill Company, combined with Haimovic's Eastern European dealmaking history at Eastbridge Group, creates origination paths in sports, media, and consumer brands that are less accessible to traditional private equity firms. The firm does not publicly disclose a centralized sourcing function.

### What instruments does SC Holdings use to invest?

SC writes checks across minority equity, control equity, preferred equity, convertible debt, and hybrid investment securities. This flexible mandate allows it to structure deals as growth equity in companies like Athletic Greens, control positions in hospitality assets like Kent Hospitality Group, and equity stakes in leagues like the United Pickleball Association.

### What is SC Holdings' relationship to The SpringHill Company?

SC is an investor in The SpringHill Company, the media and entertainment firm founded by LeBron James and Maverick Carter. Managing Partner Jason Stein also serves as a Special Advisor to SpringHill. The relationship deepened through personnel overlap: Alexa Meltzer, now a Vice President at SC, previously spent six years as Carter's chief of staff at SpringHill before joining the firm.

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- [Schoeller Bank](https://altss.com/profile/schoeller-bank)
- [School District of Palm Beach County](https://altss.com/profile/school-district-of-palm-beach-county)

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Last updated: 2026-08-11T15:08:04.536Z

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