# SDC Advisory

SDC Advisory is a RIA based in San Francisco, United States.

## Overview

- **Organization type:** RIA
- **Headquarters:** San Francisco, United States
- **Region:** North America
- **Address:** San Francisco, CA, United States
- **Assets under management:** Undisclosed

## Regulatory record

- **CRD number:** 332030
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/332030

## About

SDC Advisory, LLC is a state-registered investment adviser. It has one employee and one investment adviser.

## Questions

### Who runs investment decisions at SDC Advisory?

Investment decisions trace to the Cortese family, who founded and operated Alfalfa's Markets before its sale. The office does not publicly name a CIO or separate investment committee, which is common for single-family offices where principals retain direct authority over allocations. Day-to-day management is handled internally, without outside advisors or a formal board.

### How does SDC Advisory source proprietary deal flow?

The firm sources primarily through the founders' network in the natural-products industry, a community they helped build during decades operating Alfalfa's Markets. That legacy gives them access to consumer and wellness entrepreneurs who value an investor with actual retail-operating experience, rather than purely financial backing.

## Related profiles

- [Holistic Capital](https://altss.com/profile/holistic-capital)
- [Seal Cove Capital](https://altss.com/profile/seal-cove-capital-llc)

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Last updated: 2026-07-06T01:24:25.220Z

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