# Seaside Financial & Insurance Services

Seaside Financial & Insurance Services is a Bank / Wealth / Trust based in Carlsbad, United States.

## Overview

- **Organization type:** Bank / Wealth / Trust
- **Headquarters:** Carlsbad, United States
- **Region:** North America
- **Address:** 2888 Loker Ave East, Suite 110, Carlsbad, CA 92010, United States
- **Founded:** 1994
- **Assets under management:** Undisclosed
- **Website:** seasideadvisory.com
- **LinkedIn:** https://www.linkedin.com/company/seaside-financial-&-ins-services

## About

Founded in 1994 by Anne-Marie Maxe and acquired in 2016 by Shawn Orser, Seaside Financial & Insurance Services operates as an independent Registered Investment Advisor in Carlsbad, California. The firm's identity is rooted in a traditional advisory relationship — financial planning, portfolio management, and estate strategy for individuals, families, and businesses — rather than pooling outside institutional capital or managing proprietary fund vehicles. The firm delivers its investment services through a full-service model that includes financial planning, retirement preparation, tax strategy, and employee benefits management. Seaside owns no proprietary funds; its investment implementation runs through accounts custodied at Charles Schwab, meaning client portfolios are constructed from open-architecture securities and third-party vehicles. The firm targets no specific sector concentration, instead shaping portfolios to each client's cash-flow needs and risk tolerance. Its geographic focus begins in Southern California's high-net-worth coastal communities and reaches outward through referral networks. Seaside operates from a single office at 2888 Loker Ave East in Carlsbad and does not disclose total assets under advisement or a headcount of professionals. Unlike many RIAs with adjacent philanthropic trusts, club-deal platforms, or operating-company holdings, no related vehicles or partnerships surface in the firm's public materials. The firm's online presence consists of a single-page merchant-site structure that describes its advisory process and Schwab custody relationship but does not publish quarterly commentary, portfolio holdings, or investment strategy white papers. What structurally distinguishes Seaside is its posture as an owner-operator RIA transitioned from a founder's book to an individual acquirer. Rather than joining a consolidator or rolling into a multi-family-office structure, Orser has maintained the firm's independent charter and legacy relationships, making it one of thousands of small-batch fiduciary shops whose client capital moves through a single custodian and whose long-term continuity depends on a single principal's tenure.

## Sectors

- Wealth Management

## People

- Shawn Orser — Owner
- Anne-Marie Maxe — Founder

## Questions

### Who runs investment decisions at Seaside Financial & Insurance Services?

Shawn Orser, who acquired the firm in 2016 from founder Anne-Marie Maxe, serves as the principal and owner. As a small independent RIA, Orser is the primary decision-maker for client portfolios, which are implemented through accounts held at Charles Schwab. The firm operates without a publicly listed investment committee or named additional portfolio managers.

### What is Seaside's known posture on estate and tax planning integration?

The firm prominently lists tax and estate strategies alongside its investment and financial planning services. Its website frames these services as coordinated components of a holistic client plan. Seaside does not specify whether it employs in-house CPAs or estate attorneys, or if it collaborates with external professional networks.

## Related profiles

- [Seaside Equity Partners](https://altss.com/profile/seaside-equity-partners)
- [Seaside Investment Fund](https://altss.com/profile/seaside-investment-fund)

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Last updated: 2026-07-06T00:38:12.201Z

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