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SecondLive
SecondLive is a metaverse platform founded in 2021 by Xiaodong Jin, offering a mobile-first 3D social world with over 10 million registered users.
SecondLive
SecondLive was founded in 2021 by Xiaodong Jin, a serial entrepreneur based in Singapore. The firm positions itself as a metaverse infrastructure provider, enabling users to build and interact with avatars in a persistent 3D world. Wealth origin is not publicly disclosed per the principals. The platform targets the Gen Z and Gen Alpha demographics primarily across China, South Korea, Japan, and Southeast Asia. It generates revenue through virtual goods sales, land token sales, and event hosting fees. SecondLive reported over 10 million registered users as of early 2023 (per the firm's public communications). The company has not disclosed any venture capital fundraising or institutional investment to date. SecondLive maintains offices in Singapore, Shanghai, Beijing, Hong Kong, Seoul, Vancouver, Mountain View, and Menlo Park—a broad geographic footprint for a startup of its scale. The team size is undisclosed. No adjacent vehicles such as a philanthropic foundation or operating company have been identified. The key structural differentiator is SecondLive's focus on a mobile-first, lightweight metaverse experience that works on standard smartphones, unlike desktop-heavy competitors. The platform emphasizes social interaction and live events over financial speculation, bucking the trend of play-to-earn models common in other Web3 gaming platforms.
General information
Firm type
other
Year founded
2021
AUM
Under $50 million (Altss estimate)
Location
Region
Asia
Country
Singapore
City
Singapore
Corporate office
Singapore, Singapore
Additional offices
Menlo Park · Vancouver · Shanghai · Beijing · Mountain View · Hong Kong · Seoul
Principals
Xiaodong Jin
CEO
Sector focus
Frequently asked questions
Who runs investment decisions at SecondLive?
SecondLive is not structured as a family office or investment firm; it is a metaverse platform company. The CEO, Xiaodong Jin, leads strategic decisions, while the company does not operate a dedicated investment team for external capital allocation.
How does SecondLive source proprietary deal flow?
SecondLive does not function as an investment vehicle. It operates as a product-focused company, generating revenue from virtual goods and services within its platform. There is no known deal flow sourcing for external investments.
Is SecondLive structured as a single family office or does it operate more like a venture firm?
SecondLive is neither a family office nor a venture firm. It is a standalone technology startup building a consumer metaverse application, with a corporate structure typical of a private tech company.
Does SecondLive participate in fund commitments or only direct deals?
SecondLive does not participate in fund commitments or direct external investments. The company's activities are focused solely on the development and monetization of its virtual world platform.
What investment stages does SecondLive typically target?
SecondLive is not an investment entity and does not target investment stages. It operates as a product company, with no public record of investing in other companies.
Which sectors does SecondLive explicitly avoid?
SecondLive does not have an explicit negative sector filter since it is not an investment firm. However, its platform business model avoids sectors outside of virtual worlds, digital goods, and social experiences.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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