# Secretlab

Secretlab is a Private Equity based in Minneapolis, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Minneapolis, United States
- **Region:** North America
- **Address:** Minneapolis, MN, United States
- **Founded:** 2014
- **Assets under management:** Undisclosed
- **Website:** www.secretlab.com
- **LinkedIn:** https://www.linkedin.com/company/secretlab-llc
- **Wikidata:** Q107710086

## Regulatory record

- **Reports private funds:** No

## About

Secretlab is a Singapore-based furniture company that designs and manufactures gaming chairs and desks. Its products prioritize comfort and ergonomics for long hours of gaming or work. The company offers customizable features.

## Sectors

- Enterprise Software
- AI/ML
- Energy Transition & Renewables
- Media & Entertainment
- Mobility & Transportation

## Questions

### Does Secretlab invest externally or only in internal projects?

All publicly showcased investments are internally developed projects listed under 'The SecretLab Projects.' There is no public record of Secretlab participating in external funding rounds or backing independent founding teams. The website's 'StartupFunding' language describes fueling growth for tech startups, but the only named recipients are firms built within Secretlab's own ecosystem.

### What asset classes does Secretlab target?

Secretlab targets early-stage, start-up, and growth-stage technology companies, according to its own materials. Its four known projects span connected retail (IoT/AI), electric-vehicle charging infrastructure, out-of-home digital advertising, and travel technology. The firm does not claim allocations to real estate, public equities, credit, or secondaries.

### Who makes investment decisions at Secretlab?

Secretlab does not publicly name any principals, investment committee members, or managing partners on its website or in available public records. The firm's team, leadership structure, and decision-making process remain undisclosed.

## Related profiles

- [Secret Chord Ventures](https://altss.com/profile/secret-chord-ventures)
- [Section 32](https://altss.com/profile/section-32)

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Last updated: 2026-06-03T20:00:00.000Z

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