# Seduno Group

Seduno Group is a Corporate Investor based in Ningbo, China.

## Overview

- **Organization type:** Corporate Investor
- **Headquarters:** Ningbo, China
- **Region:** Asia
- **Address:** No. 281 Qiyun Road, Haishu District, Ningbo, China
- **Founded:** 1994
- **Assets under management:** Undisclosed
- **Website:** seduno.com
- **LinkedIn:** https://www.linkedin.com/company/seduno-group-co-ltd

## Regulatory record

- **Reports private funds:** No

## About

Seduno Group was established in 1994 by Xu Jian Chang, who built the firm from a single Ningbo operation into a multi-country apparel manufacturing platform. The group's original wealth driver is contract manufacturing for global sportswear and fast-fashion brands, which remains its primary operating engine. Seduno does not operate as a third-party fund. The group reinvests retained earnings from its manufacturing and export divisions across industrial property, logistics infrastructure, and factory expansion. Its known manufacturing pipeline includes knitwear and branded apparel for Nike, Adidas, Uniqlo (Fast Retailing), and Fila. Geographic footprint spans three countries: a headquarters and export entity in Ningbo, the Wuhu Seduno Industrial Park in Anhui Province, a Vietnam production base in Tay Ninh Province, and additional manufacturing facilities in Cambodia. The group's principal entities include Ningbo Seduno Investment — the investment arm — and Ningbo Seduno Import and Export, which manages trade flows. Xu Jian Chang also serves as General Manager of Ningbo Orient Hongye, a related operating company. Total professional headcount and aggregate asset values are not publicly disclosed. In addition to its industrial holdings, Seduno owns the Seduno Mansion headquarters complex and operates the Seduno Group Charity Fund. Seduno's structural distinction is its posture as an operating manufacturer that deploys surplus into contiguous supply-chain real assets, rather than as a diversified financial portfolio. The group has not raised external LP capital, listed publicly, or expanded into unrelated venture or fund commitments, making its investment activity a captive extension of its core factory floors.

## Sectors

- Manufacturing
- Apparel & Textiles
- Logistics & Supply Chain
- Real Estate

## Offices

- Tay Ninh Province, Vietnam
- Nanling County, Wuhu City, Anhui Province, China
- Cambodia

## People

- Xu Jian Chang — Founder, Vice Chairman of Seduno Group; General Manager of Ningbo Orient Hongye

## Questions

### Who runs investment decisions at Seduno Group?

Founder Xu Jian Chang serves as Vice Chairman of Seduno Group and General Manager of Ningbo Orient Hongye. The group does not publish an independent investment committee roster. Investment decisions appear concentrated with Xu and the management team overseeing Ningbo Seduno Investment, the group's dedicated investment subsidiary.

### What is Seduno Group's relationship with Nike and Adidas?

Seduno is a strategic manufacturing and supply-chain partner for both Nike and Adidas, producing branded apparel and knitwear. These relationships form the operational core of the group's revenue. The partnership extends to physical infrastructure co-located with brand supply-chain maps — Seduno operates dedicated production bases in Vietnam and Cambodia, key sourcing countries for both sportswear companies.

### Does Seduno Group invest in sectors beyond apparel manufacturing?

The group's disclosed investment activities center on industrial real estate, road freight transportation, and investment finance. Its primary non-manufacturing assets include the Wuhu Seduno Industrial Park in Anhui Province and the Seduno Mansion headquarters complex in Ningbo. There is no public evidence of venture capital, technology, or third-party fund commitments.

### Where does Seduno Group's wealth originate?

The group's wealth originates from garment manufacturing, primarily as a contract producer for global brands including Nike, Adidas, Uniqlo, and Fila. Xu Jian Chang founded the business in 1994 in Ningbo, scaling it as China's textile export economy expanded and later diversifying into Southeast Asian production bases.

## Related profiles

- [Secus Asset Management](https://altss.com/profile/secus-asset-management)
- [Seed9](https://altss.com/profile/seed9)

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Last updated: 2026-06-03T20:00:00.000Z

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