Seed Group

Seed Group

Seed Group was established in 2004 by Sheikh Saeed bin Ahmed Al Maktoum. The firm operates as the commercial arm of his private office and maintains direct ties to the Dubai ruling family through Sheikh Mohammed bin Rashid Al Maktoum. Its mandate centers on channeling capital and market access into companies that align with UAE economic priorities. The firm commits capital through direct strategic partnerships and co-investments rather than fund commitments. Asset classes include early-stage technology, real estate holdings such as The H Hotel and Tiger Properties, and blockchain positions. Confirmed recent partnerships cover Frequency Exchange in digital health wearables, Keeyns in tax management, Naturalia Sintesi in skincare, ProcurePro in construction software, and Invincible Ocean in AI identity solutions. Geographic reach centers on the UAE with additional activity across Europe, Asia and North Africa. Seed Group maintains offices in twelve countries and employs a senior team of more than thirty professionals across investment, compliance and international ventures. Hisham Al Gurg serves as the primary investment lead. Adjacent vehicles include the SEED Foundation and Beit Al Kheir Charity Association. The firm holds memberships in YPO and the British Chamber of Commerce Dubai. Seed Group differs from standard family offices through its formal eight-step partnership approval process that routes every opportunity through an Executive Committee before any capital deployment or market-access agreement. This structure enforces alignment with Dubai Economic Agenda D33 and UAE Centennial 2071 targets while separating philanthropic vehicles from commercial activity.