# Segittur

Segittur is an Asset Manager based in Madrid, Spain.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Madrid, Spain
- **Region:** Europe
- **Address:** Paseo de la Castellana, 135, 16ª planta, 28046 Madrid, Spain
- **Founded:** 2002
- **Assets under management:** Undisclosed
- **Website:** www.segittur.es
- **LinkedIn:** https://www.linkedin.com/company/segittur

## Regulatory record

- **Reports private funds:** No

## About

SEGITTUR is a state-owned commercial society responsible for driving innovation in Spain's tourism industry. It focuses on public and private sector initiatives, including new models for promotion, management, and destination creation. SEGITTUR has made 4 investments, including a grant to BEONx on April 26, 2024, and has 1 portfolio exit, Turismoi, which exited on January 07, 2022.

## Sectors

- Travel & Hospitality
- Government & Public Sector
- Enterprise Software

## People

- Enrique Martínez Marín — President

## Questions

### Who controls Segittur's strategic direction?

Segittur is a state-owned company reporting to Spain's Ministry of Industry and Tourism and adscribed to the State Secretariat for Tourism. Its President, Enrique Martínez Marín, leads execution alongside the Secretariat, which sets policy priorities. The firm's activities are defined by its published axes of action — digital promotion, digital transformation, smart destinations, internationalization, and sustainability.

### What is the Red DTI network, and how large is it?

The Red de Destinos Turísticos Inteligentes is a network of more than 700 Spanish destinations committed to adopting the DTI model. Managed by Segittur, it functions as a continuous improvement and knowledge-sharing group where members apply a standardized methodology outlined in the Libro Blanco DTI. The network includes cities, counties, and regions that undergo diagnostics and audits to become certified smart destinations.

### Does Segittur invest directly in private companies?

Segittur's known investment activity focuses on platform development and grant distribution, not direct equity investments in startups. Through its internationalization arm and events like Fitur Know-How & Export, it facilitates connections between Spanish tourism tech firms and foreign buyers, but does not take balance-sheet equity positions.

### How does Segittur interact with the United Nations World Tourism Organization?

Segittur is an Affiliate Member of UN Tourism and holds a seat on the Board of the Affiliate Members. This position lets it influence global smart-tourism standards and export Spain's DTI methodology to other member states. It uses the affiliation to align Spanish destinations with international best practices and to shape the Smart Destinations program as a reference model.

### What distinguishes Segittur from a private tourism consultancy or venture builder?

Segittur is a publicly owned company with a legal mandate to execute national tourism policy. Unlike a consultancy, it operates permanent digital infrastructure for the entire country and distributes public funds. Unlike a venture builder, it does not seek equity returns. Its asset is the network of destinations and the methodologies it controls, not a financial portfolio.

## Related profiles

- [Segenia Capital](https://altss.com/profile/segenia-capital)
- [Segment Wealth Management](https://altss.com/profile/segment-wealth-management)

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Last updated: 2026-06-03T20:00:00.000Z

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