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Seidler Equity Partners

Founded in 1992, Seidler Equity Partners (SEP) is a private investment firm with offices in both the U.S. and Australia. The firm provides long-term equity...

Seidler Equity Partners logo

Seidler Equity Partners

Founded in 1992, Seidler Equity Partners (SEP) is a private investment firm with offices in both the U.S. and Australia. The firm provides long-term equity capital to middle-market founder-owned and family-owned businesses, in partnership with business owners and management teams. For more information, please visit us at www.sepfunds.com

General information

Firm type

Private Equity

Year founded

1992

AUM

$5bn+ (per the firm, 2024)

Location

Region

North America

Country

United States

City

Marina del Rey

Corporate office

Marina del Rey, CA, United States

Additional offices

Sydney, Australia

Principals

Robert Seidler

Co-Founder & Managing Partner

Eric Kutsenda

Co-Founder & Managing Partner

Peter Seidler

Co-Founder

Sector focus

ConsumerManufacturingHealthcare ServicesBusiness Services

Frequently asked questions

How does Seidler Equity Partners structure its investments differently from typical private equity firms?

Seidler takes a flexible approach to ownership, with stakes typically ranging from 30% to 70%; over half of its partnerships are minority positions. It charges zero board, closing, management, or monitoring fees to its portfolio companies. The firm also maintains average debt-to-EBITDA below 2.0x at entry, with more than 50% of deals completed as all-equity transactions, reducing financial pressure on founders.

What is the geographic focus of Seidler Equity Partners?

The firm invests in leading businesses in the United States, Canada, Australia, and New Zealand. It operates from offices in Marina del Rey, California and Sydney, Australia. Its team of over 40 professionals is split between these two locations, supporting partnerships across both North America and Oceania.

What is Seidler's typical investment horizon?

Seidler offers an extended runway, with the flexibility to partner for a decade or longer. The firm states it can also work to maximize value over a shorter 3-to-5-year period when that aligns with a founder's goals. Several named partnerships have lasted 7 to 15 years.

Who runs investment decisions at Seidler?

Co-Founders Robert Seidler and Eric Kutsenda serve as Managing Partners and lead the firm. The US partnership group includes Leonard Lee, Tobin Ryan, Matt Seidler, Tom Denot, Eric O'Brien, and Scott Yingling. In Australia, partners Conrad Brown, Dan Murray, and Robert Seidler oversee investment activity.

Does Seidler Equity Partners use debt in its transactions?

The firm takes a conservative approach to debt. Average debt-to-EBITDA at entry is below 2.0x, and more than half of its partnerships are completed with no debt at all. The firm states that it believes the optimal use of cash for most growing companies is to fund expansion rather than service leverage.

What sectors does Seidler target?

Seidler invests across consumer, manufacturing, healthcare, and business services industries. The firm describes itself as generalist within those broad categories and has completed more than 60 partnerships and over 100 add-on acquisitions. It seeks industry-leading businesses with strong cultures and growth potential.

How did Seidler Equity Partners originate?

The firm was founded in 1992 with roots as a family office. Founders Robert Seidler, Eric Kutsenda, and Peter Seidler built the platform around a partnership philosophy that still emphasizes aligned incentives, conservative balance sheets, and patient time horizons. The firm has since grown into an institutional manager with roughly $5 billion in assets under management.

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