# SellerX

SellerX is an Asset Manager based in Berlin, Germany.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Berlin, Germany
- **Region:** Europe
- **Address:** Berlin, Germany
- **Founded:** 2020
- **Assets under management:** Undisclosed
- **Website:** sellerx.com
- **LinkedIn:** https://www.linkedin.com/company/seller-x

## Regulatory record

- **Reports private funds:** No

## About

SellerX is a global e-commerce company founded in 2020 in Berlin, Germany. It operates in various sectors, focusing on transforming Amazon best-sellers into recognized brands. SellerX serves the consumer products sector through omnichannel strategies and growth strategies.

## Sectors

- Consumer Goods
- eCommerce

## Offices

- Austin, USA
- Hong Kong

## People

- Olivier Van Calster — Chief Executive Officer

## Questions

### How does SellerX source its brand acquisitions?

SellerX originated as an Amazon aggregator, identifying high-performing third-party sellers on the platform for acquisition. The firm has since expanded its scope to target brands capable of omnichannel distribution. Specific sourcing channels beyond Amazon are not publicly detailed.

### What is SellerX's relationship with KW Commerce and Elevate Brands?

KW Commerce and Elevate Brands were both Amazon-aggregator peers that SellerX acquired and merged with to scale its operations and expand into the U.S. market. These transactions broadened SellerX's brand portfolio and deepened its North American presence (per firm website).

### How does SellerX create value beyond selling products on Amazon?

SellerX invests in moving brands from digital-only to omnichannel retail, using physical-distribution partnerships, experiential marketing, and brand licensing. Examples include placing Rhino USA products in Walmart, Costco, and Sam's Club, and using character-licensing agreements (Strawberry Shortcake, Peanuts) to secure Target shelf space for Garden Republic.

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Last updated: 2026-06-03T20:00:00.000Z

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