# Semrush

Semrush is an Asset Manager based in Boston, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Boston, United States
- **Region:** North America
- **Address:** Boston, MA, United States
- **Assets under management:** Undisclosed
- **Website:** semrush.com
- **LinkedIn:** https://www.linkedin.com/company/semrush

## Regulatory record

- **Reports private funds:** No

## About

Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.

## Sectors

- Enterprise Software
- Media & Entertainment
- AI/ML

## Questions

### What does Semrush actually own that creates competitive advantage?

Semrush owns a proprietary, continuously refreshed database of 28 billion keywords, 43 trillion backlinks, and 808 million domain profiles, alongside monitoring capabilities for 261 million LLM prompts. That dataset is the substrate for its SEO, paid-search, content, and AI-visibility modules. Competitors can replicate tools, but rebuilding 17 years of search-index history is a capital-intensive, time-bound barrier.

### Does Semrush participate in AI-search tracking, and how is that different from traditional SEO?

Yes. Semrush launched an AI Visibility module that monitors when and how brands are cited in responses generated by large language models. Traditional SEO measures ranking on search-engine results pages; AI Visibility measures brand surfacing across AI-native interfaces such as ChatGPT and Google AI Overviews. The firm publishes an AI Visibility Index tracking leaders like Google, Apple, and Chase across 261 million monitored prompts.

### Which enterprise workflows does Semrush explicitly target?

Semrush for Enterprise is built for multi-market brand-visibility teams — covering SEO, AI-search monitoring, paid search, content marketing, local listings, and social-media management. The company cites clients using the platform to cut manual tasks and reports a 373% share-of-voice increase for one enterprise customer, though it does not name the client.

### Is Semrush a data company or a marketing-services firm?

Semrush is a data-software company. It sells subscription access to a search-intelligence platform; it does not provide agency services or manage client campaigns. Revenue comes from SaaS licenses, not from billable hours or media spend management. The acquisition by Adobe reinforces its classification as a data-asset company embedded inside a creative-software conglomerate.

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Last updated: 2026-06-03T20:00:00.000Z

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