# Seneca Capital

Seneca Capital is a Private Equity based in Denver, Australia.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Denver, Australia
- **Region:** Oceania
- **Address:** Melbourne, VIC, Australia
- **Founded:** 2010
- **Assets under management:** Undisclosed
- **Website:** senecacapital.com.au
- **LinkedIn:** https://www.linkedin.com/company/senecacapital

## Regulatory record

- **CRD number:** 288206
- **SEC file number:** 801-121186
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/288206

## About

Seneca Capital is an SEC-registered investment adviser in Denver, CO, registered since 2021. The firm manages approximately $120 million in regulatory assets. It has 1 employee and 1 investment adviser.

## Sectors

- Consumer
- Industrials
- Business Services

## Offices

- Sydney, NSW, Australia
- Brisbane, QLD, Australia

## People

- Will Charlston — Partner
- Simon Kemp — Partner

## Questions

### Who runs investment decisions at Seneca Capital?

All investment decisions flow through the firm's two partners, Will Charlston and Simon Kemp. Charlston previously evaluated Australian companies as an Executive Director at Goldman Sachs, while Kemp restructured underperforming businesses as a Director at Alvarez & Marsal in the United States. There is no indication of an external investment committee or non-partner decision-makers.

### Which sectors does Seneca Capital explicitly avoid?

The firm does not publish an exclusion list. However, its portfolio and stated criteria reveal a focus on stable, non-cyclical industries: branded aftermarket automotive parts, specialty water equipment, industrial services, and food service. High-technology, biotech, and resource-extraction businesses are absent from disclosed holdings and target descriptions.

## Related profiles

- [Sendai Kyoritsu](https://altss.com/profile/sendai-kyoritsu)
- [Seneca House Advisors](https://altss.com/profile/seneca-house-advisors)

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Last updated: 2026-06-03T20:00:00.000Z

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