Asset Manager

Updated:

SentiLink

Naftali Harris and Max Bittker founded SentiLink in 2017 to stop synthetic fraud. Their platform serves 13 top banks with ML and manual review at application.

SentiLink

SentiLink combines technology and expertise to help financial institutions stop identity fraud at the application stage.

General information

Firm type

Asset Manager

Year founded

2017

Location

Region

North America

Country

United States

City

San Francisco

Corporate office

33 New Montgomery, San Francisco, CA 94105, United States

Principals

Naftali Harris

Co-founder and CEO

Max Bittker

Co-founder

Sector focus

FinTechEnterprise SoftwareAI/MLCybersecurity

Frequently asked questions

Who runs investment decisions at SentiLink?

Naftali Harris, co-founder and CEO, leads the company. He was the first data scientist and later head of Risk Decisioning at Affirm. Co-founder Max Bittker formerly led Risk Operations at Affirm (per firm website).

How does SentiLink source proprietary data?

SentiLink uses licensed and proprietary data combined with manual case review from its Risk Operations team. It was the first organization to use and offer eCBSV, a government-backed identity verification service (per firm website).

Is SentiLink structured as a family office or a venture-backed company?

SentiLink is a venture-backed private company, not a family office. Its website lists no disclosed investors and it operates as a standalone technology firm serving financial institutions.

Does SentiLink participate in fund commitments or only direct deals?

SentiLink does not manage external capital or make investments. It sells fraud detection software and services directly to financial institutions and fintechs.

What investment stages does SentiLink typically target?

SentiLink targets the application stage for deposit accounts, credit cards, lending, and buy-now-pay-later products. It does not invest in companies but serves as a fraud prevention provider.

Which sectors does SentiLink explicitly avoid?

SentiLink does not disclose sectors it avoids. Its focus is exclusively on identity fraud and risk solutions for financial services (per firm website).

How is SentiLink related to Affirm?

SentiLink was founded by two early Affirm employees, Naftali Harris and Max Bittker. Their experience at Affirm solving fraud led to the founding of SentiLink in 2017 (per firm website).

Where does the underlying wealth come from?

SentiLink is a venture-backed private company; its revenue comes from software subscriptions and services to financial institutions. No family wealth is involved (per firm website).

Does SentiLink maintain philanthropic structures, and how are they separated?

SentiLink does not disclose any philanthropic foundations or charitable vehicles.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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