# Senvest Capital

Senvest Capital is an Asset Manager based in Montreal, Canada.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Montreal, Canada
- **Region:** North America
- **Address:** 1000 Sherbrooke St. West, Suite 2400, Montreal, Quebec H3A 3G4, Canada
- **Founded:** 1972
- **Assets under management:** ~$3 billion (per the firm, website disclosure on Senvest Management)
- **Website:** senvest.com
- **LinkedIn:** https://www.linkedin.com/company/senvest-capital-inc-svctf

## Regulatory record

- **Reports private funds:** No

## About

Senvest Capital is a holding company with interests in investment management and direct investing in public securities and private investments. Founded in 1971, Senvest is listed on the Toronto Stock Exchange. The company was originally a Canadian distributor for US-based Sensormatic Electronics, a pioneer in anti-theft-at-retail electronic security systems.

## Sectors

- Hedge Funds
- Real Estate
- Private Credit
- Enterprise Software
- Financial Services

## Offices

- New York, United States
- Los Angeles, United States
- Big Sky, United States
- West Palm Beach, United States

## People

- Richard Mashaal — CEO, Senvest Capital; Founder, Senvest Management
- Victor Mashaal — Founder, Senvest Capital

## Questions

### Who controls investment decisions at Senvest?

Richard Mashaal leads the investment function as CEO of Senvest Capital and founder of the New York-based RIA Senvest Management. Brian Gonick serves as a partner at Senvest Management, and founder Victor Mashaal remains a major shareholder and influence on the public-company side. The firm does not disclose a formal investment committee structure.

### How did Senvest generate its 2021 return, and what does that signal about its strategy?

The Senvest Master Fund returned 86.19% in 2021, according to the firm's published NAV series — a year famously marked by its position in GameStop during the retail-trading squeeze. That trade exemplified the firm's willingness to run concentrated, contrarian bets with high conviction. The strategy also produces significant volatility: the fund was down roughly 20% in 2022, underscoring the raw exposure that comes with the approach.

### Does Senvest participate in fund commitments or only direct deals?

The firm primarily makes direct investments: public securities through the Master Fund's long/short book, and private-side holdings including self-storage real estate in Madrid, US REIT partnerships, and direct private placements. The public filings and website do not indicate a fund-of-funds program.

### What real estate and private investment assets does Senvest hold outside the Master Fund?

The parent company's balance sheet includes the Madrid Self-Storage Portfolio, US REITs and partnerships, and Senvest Argentina Holdings. These are held at the Senvest Capital level, separate from the Senvest Management pooled vehicles, and reflect a long-standing direct-ownership appetite alongside the securities business.

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Last updated: 2026-06-03T20:00:00.000Z

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