# Sequential Brands Group

Sequential Brands Group is an Asset Manager based in New York, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Assets under management:** Undisclosed
- **Website:** sequentialbrandsgroup.com
- **LinkedIn:** https://www.linkedin.com/company/sequential-brands-group

## Regulatory record

- **Reports private funds:** No

## About

Sequential Brands Group owns a global portfolio of brands across various consumer sectors. The company licenses its brands to top retailers, wholesalers, and manufacturers worldwide. Its team of experts from the consumer industries focuses on brand activation through design, product development, and marketing.

## Sectors

- Consumer Goods
- Lifestyle
- Fashion

## Questions

### What is the relationship between Sequential Brands Group and its portfolio companies?

Sequential does not own the operating companies that produce its branded goods. Instead, it grants licenses to independent manufacturers and retailers, who handle production, distribution, and sales. The firm's role is limited to brand management, quality control, and royalty collection.

### What investment stages does Sequential Brands Group target?

Sequential does not invest in startups or growth-stage companies. It targets mature, often distressed consumer brands with recognizable names, with the goal of acquiring them at low valuations and extracting licensing revenue. This is not a typical venture or growth equity strategy.

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Last updated: 2026-06-03T20:00:00.000Z

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