# Sequin

Sequin is an Asset Manager based in United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** United States
- **Region:** North America
- **Assets under management:** Undisclosed
- **Website:** www.sequincard.com
- **LinkedIn:** https://www.linkedin.com/company/sequin

## Regulatory record

- **Reports private funds:** No

## About

Sequin operates within the data integration and synchronization industry. The company's SQL-based integration platform enables users to sync data using SQL commands instead of API calls. Founded in 2020, Sequin is based in Venice, California, and offers real-time data backfilling, error handling in standard Postgres format, and database view and function creation capabilities.

## Sectors

- FinTech

## People

- Vrinda Gupta — CEO and Co-Founder

## Questions

### Who founded Sequin and what specific experience led to its creation?

Vrinda Gupta, a former Visa executive who worked on the Chase Sapphire Reserve launch, founded Sequin after her own application for that card was rejected. The denial surfaced systemic credit evaluation gaps that penalize women regardless of income or professional credentials, leading her to build a financial product that addresses those structural biases.

### What is the Pink Tax and how does Sequin aim to address it?

The Pink Tax refers to the higher prices and systemic financial penalties women face across goods, services, and credit. Sequin targets this by designing a debit card and financial membership that does not rely on traditional credit-scoring models known to disadvantage women, incorporating rewards and fee structures intended to offset these built-in inequities.

### How is Sequin funded and who are its primary backers?

Per the firm's own disclosures, 92 percent of Sequin's investors are female angel investors with leadership backgrounds in consumer technology, financial services, and design. This intentional capital structure aligns the investor base with the end customers the product serves.

### What financial product is Sequin currently offering to consumers?

Sequin is developing a debit card paired with a membership platform. Public materials position it as a response to the rejection experiences women face from premium credit-card underwriting, which often ignores non-salary financial contributions and spending patterns. No public launch date or waitlist metrics are available.

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- [Cents](https://altss.com/profile/cents)
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Last updated: 2026-06-03T20:00:00.000Z

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