# Serein

Serein is a Single Family Office based in London, United Kingdom.

## Overview

- **Organization type:** Single Family Office
- **Headquarters:** London, United Kingdom
- **Region:** Europe
- **Address:** London, United Kingdom
- **Founded:** 2015
- **Assets under management:** Undisclosed
- **Website:** sereinprivate.com
- **LinkedIn:** https://www.linkedin.com/company/serein

## Regulatory record

- **Reports private funds:** No

## About

Serein was established by Natalie Fruchaud as the single family office for principals. Fruchaud maintains a dual role directing sustainability strategy for those operating interests while overseeing the office's investment program. The office deploys capital into private equity, real estate, infrastructure, natural resources and public markets. It targets early-stage opportunities and maintains exposure to hedge funds and private credit. Confirmed geographic reach covers Europe and North America. Serein Properties handles the residential real estate portfolio with holdings in Canada and the UK. No specific co-investors or named portfolio companies appear in public materials. Team size and total deployment remain undisclosed. The office maintains membership in the Campden Club. Serein Philanthropy operates as the family's grant-making vehicle. No operational events from the last 24 months are recorded in available sources. Serein integrates one-to-one coaching on leadership, succession and human capital directly into the family office structure rather than outsourcing to external advisers. This places the firm at the intersection of capital allocation and internal family governance.

## Sectors

- AgriTech & FoodTech
- ClimateTech
- Energy Transition & Renewables
- FinTech
- InsurTech
- Media & Entertainment
- Mobility & Transportation
- Data Analytics
- Private Equity
- Real Estate

## People

- Natalie Fruchaud — Founder and Managing Partner

## Questions

### Who runs investment decisions at Serein?

Natalie Fruchaud serves as Founder and Managing Partner. She directs both capital allocation and sustainability strategy for the family's shipping interests.

### How is Serein structured relative to the family's operating businesses?

Serein functions as the dedicated single family office. Fruchaud holds an additional role as Sustainability & Impact Strategy Director inside the shipping group, creating direct overlap between the office and the operating company.

### Does Serein participate in fund commitments or only direct deals?

Public materials list allocations to private equity, hedge funds, private credit and infrastructure without specifying commitment sizes or fund names.

### What investment stages does Serein target?

The office lists early-stage opportunities among its confirmed investment stages alongside later-stage private equity and real estate.

### Does Serein maintain philanthropic structures?

Yes. Serein Philanthropy is listed as the family's separate philanthropic vehicle.

### How does Serein source proprietary deal flow?

No sourcing channels or club co-investment details are disclosed beyond Campden Club membership.

## Related profiles

- [Sequoia Sentinel](https://altss.com/profile/sequoia-sentinel)
- [Sergan Management](https://altss.com/profile/sergan-management)

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Last updated: 2026-08-10T16:07:01.704Z

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