# Serengeti Asset Management

Serengeti Asset Management is a Private Equity based in West Palm Beach, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** West Palm Beach, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Founded:** 2007
- **Assets under management:** Undisclosed
- **Website:** www.serengeti-am.com

## Regulatory record

- **CRD number:** 156366
- **SEC file number:** 801-73476
- **Registration status:** APPROVED
- **Latest Form ADV filing:** 2026-03-30T05:00:00.000Z
- **Reports private funds:** Yes
- **Private funds reported:** 0
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/156366

## About

Serengeti Asset Management is an SEC-registered investment adviser in West Palm Beach, FL, registered since 2012. The firm manages $1.5 billion in assets, with $1.4 billion on a discretionary basis. It has 29 employees and 10 investment advisers.

## Sectors

- Private Credit
- Technology
- Defense
- Special Situations

## People

- Joseph A. LaNasa III — Founder and Managing Partner
- Alexander L. Lemond — Founder and President, Rochefort Asset Management
- Ray Yousefian — Senior Managing Director
- Karen Vejseli — Chief Operating Officer and Chief Financial Officer
- AJ Martinez — Partner and Chief Legal Officer
- Alan Eisenberg — Managing Director and Head of Business Development
- Jim Johnston — Managing Director and Head of Investor Relations and Marketing

## Questions

### Who runs investment decisions at Serengeti Asset Management?

Jody LaNasa is the founder and managing partner, and he leads the investment process alongside a senior team that includes Ray Yousefian as Senior Managing Director. The firm’s credit and special-situations mandates are executed collaboratively. LaNasa’s investment framework traces back to his tenure running the Multi-Strategy Investing Business for Goldman Sachs’ Special Situations Group.

### How does Serengeti source proprietary deal flow in private credit?

Serengeti relies on relationships from its principals’ prior investment banking and asset management careers — LaNasa from Goldman Sachs, Yousefian from Morgan Stanley and Citi, and Eisenberg from Lazard — combined with niche structuring capability for technology and defense. The firm targets situations where the investment size or complexity falls outside the focus of large credit managers, often engaging directly with sponsor-backed companies or shareholders.

### What is the relationship between Serengeti and Kyle Bass’s Hayman Capital?

In 2024, Serengeti and Kyle Bass’s firm, Hayman Capital Management, launched Rochefort Asset Management, a Serengeti-affiliated advisor. Rochefort is approved by the Department of Defense and the Small Business Administration to finance businesses critical to national and economic security. Jody LaNasa serves as Co-CEO alongside Hayman’s leadership, with Alexander L. Lemond as President.

## Related profiles

- [Serene Capital Management](https://altss.com/profile/serene-capital-management)
- [Serengeti Capital](https://altss.com/profile/serengeti-capital)

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Last updated: 2026-06-03T20:00:00.000Z

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