# Serica Partners

Serica Partners is a RIA based in Menlo Park, United States.

## Overview

- **Organization type:** RIA
- **Headquarters:** Menlo Park, United States
- **Region:** North America
- **Address:** Menlo Park, CA, United States
- **Founded:** 2016
- **Assets under management:** Undisclosed
- **Website:** serica-group.com
- **LinkedIn:** https://www.linkedin.com/company/serica-group

## Regulatory record

- **Reports private funds:** No

## About

Serica is a global technology and financial advisory firm that empowers innovators to leverage the size and agility of the Chinese market to solve the world’s most pressing challenges.

## Sectors

- Healthcare
- Life Sciences
- Clean Technology
- Mobility
- Digital Commerce
- FinTech

## Offices

- Shanghai, China

## People

- Benjamin Heller — Senior Partner
- Sarunas Simulynas — Partner
- Duke Wang — Lead Mediator and Financial Analyst

## Questions

### Who runs investment decisions at Serica Partners?

Benjamin Heller, Sarunas Simulynas, and Duke Wang are the named partners. Heller oversees cross-border transactions and business development. Simulynas leads strategy and technical analysis. Wang manages the Chinese subsidiary and financial analysis.

### How does Serica source proprietary deal flow?

Serica uses its Serica Launchpad network, which includes multinationals, state-owned enterprises, unicorns, investment firms, and startups in China. The firm's joint venture with Hakim Unique Group provides access to that conglomerate's portfolio and domestic infrastructure.

### Does Serica participate in fund commitments or only direct deals?

Serica primarily provides advisory services — financial advisory (M&A, joint ventures, deal flow) and market representation (innovation sourcing, technology licensing, board governance). It does not disclose fund commitments or direct investment activities on its website.

### What investment stages does Serica typically target?

Serica works with purpose-driven scaleups (companies past Series B), multinationals, and investment firms. Its strategy services are offered to companies at the entry, localization, or innovation stage, with average project costs between $30,000 and $60,000.

### Which sectors does Serica explicitly avoid?

Serica does not publicly disclose any sectors it explicitly avoids. Its website lists six target sectors: healthcare, clean technology, mobility, digital commerce, fintech, and education.

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Last updated: 2026-07-06T01:24:25.316Z

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