# Serra Ventures

Serra Ventures is a Venture Capital based in Champaign, United States.

## Overview

- **Organization type:** Venture Capital
- **Headquarters:** Champaign, United States
- **Region:** North America
- **Address:** 520 N Neil, Suite 510, Champaign, IL 61820, United States
- **Founded:** 1998
- **Assets under management:** Undisclosed
- **Website:** www.serraventures.com
- **LinkedIn:** https://www.linkedin.com/company/serra-ventures

## Regulatory record

- **CRD number:** 301961
- **SEC file number:** 802-116956
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/301961

## About

Serra Ventures is an early-stage venture capital firm and consulting service provider to middle market companies. It has funded over 100 early stage tech startups throughout the U.S. and describes its work as catalyzing innovation.

## Sectors

- Enterprise Software
- AI/ML
- Industrial Tech
- AgriTech & FoodTech
- Digital Health
- Real Estate

## Offices

- Chicago
- San Diego
- Park City

## People

- Tim Hoerr — CEO & Managing Partner
- Dennis Beard — Managing Partner
- Rob Schultz — Managing Partner
- Eric Wilson — Partner, Advisory Services
- John Giuliani — Venture Partner
- David Hodge — Venture Partner

## Questions

### Who runs investment decisions at Serra Ventures?

CEO and Managing Partner Tim Hoerr leads the firm, with Managing Partners Dennis Beard and Rob Schultz serving as co-leaders of the investment team. Venture Partners John Giuliani and David Hodge provide additional deal sourcing and portfolio support. The firm notes its preference for partners with operating experience rather than purely financial backgrounds.

### What investment stages does Serra Ventures target?

The firm targets early-stage funding across Seed, Start-up, and Growth phases. It also pursues Expansion and Late Stage opportunities when the venture fits its thesis, giving it a broad mandate that spans from initial seed rounds to later-stage growth capital.

## Related profiles

- [Serpentine Ventures](https://altss.com/profile/serpentine-ventures)
- [Servco Pacific Capital](https://altss.com/profile/servco-pacific-capital)

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Last updated: 2026-08-11T15:08:04.536Z

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