# Serruya Private Equity

Serruya Private Equity is a Single Family Office based in Markham, Canada.

## Overview

- **Organization type:** Single Family Office
- **Headquarters:** Markham, Canada
- **Region:** North America
- **Address:** Markham, Canada
- **Founded:** 1986
- **Assets under management:** 1500 (Altss estimate)
- **Website:** serruyaprivateequity.com
- **LinkedIn:** https://ca.linkedin.com/company/serruya-private-equity

## Regulatory record

- **Reports private funds:** No

## About

Serruya Private Equity traces to 1986 when the three Serruya brothers began investing the proceeds from Yogen Früz and its sister brands. The office remains a single-family vehicle without external capital or third-party fund vehicles. Capital is allocated to private equity buyouts, venture positions, private credit and real-estate holdings, all within North America. The strategy favors direct co-investments and SPVs over fund commitments, with documented activity in cannabis and consumer sectors. No specific portfolio companies or co-investors are named in public materials. The firm lists no additional offices or headcount figures. No operational events from the last 24 months appear in available records.

## Sectors

- Consumer
- Real Estate

## People

- Aaron Serruya — Principal
- Michael Serruya — Principal
- Simon Serruya — Principal

## Questions

### Who runs investment decisions at Serruya Private Equity?

Aaron, Michael and Simon Serruya direct all capital allocation as the founding principals.

### How does Serruya Private Equity source proprietary deal flow?

The office relies on direct relationships in consumer, retail and cannabis sectors rather than intermediaries.

### Does Serruya Private Equity participate in fund commitments or only direct deals?

The office executes through direct co-investments and SPVs, with no disclosed fund commitments.

## Related profiles

- [Tacita Capital Family Office](https://altss.com/profile/tacita-capital-family-office)
- [Vera Capital](https://altss.com/profile/vera-capital-ozokur-family-office)

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Last updated: 2026-08-10T15:54:10.904Z

Canonical page: https://altss.com/profile/serruya-private-equity-serruya-family-office

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