# ServiceNow Ventures

ServiceNow Ventures is a Venture Capital based in Santa Clara, United States.

## Overview

- **Organization type:** Venture Capital
- **Headquarters:** Santa Clara, United States
- **Region:** North America
- **Address:** Santa Clara, CA, United States
- **Founded:** 2012
- **Assets under management:** Undisclosed
- **Website:** servicenow.com
- **LinkedIn:** https://www.linkedin.com/company/servicenow

## Regulatory record

- **Reports private funds:** No

## About

ServiceNow Ventures is the corporate venture arm of ServiceNow. It invests in early-stage companies developing cloud-based applications on the ServiceNow platform and growth-stage vendors integrating with the platform. ServiceNow Ventures has made 57 investments, including a Seed VC investment in Novaworks on March 23, 2026, and has facilitated 12 portfolio exits, including the sale of Loris on July 30, 2025.

## Sectors

- Enterprise Software
- AI/ML

## Questions

### Who runs investment decisions at ServiceNow Ventures?

ServiceNow does not publicly name a dedicated head of its Ventures unit. Investment decisions are understood to be made by a small internal team working alongside ServiceNow's corporate development and product leadership, ensuring direct alignment with the platform's product strategy.

### How does ServiceNow Ventures source proprietary deal flow?

Sourcing flows primarily through ServiceNow's technology partner ecosystem, its customer base of large global enterprises, and its internal product and engineering teams. The unit also reviews inbound startups building on the ServiceNow App Engine and AI platform.

### Is ServiceNow Ventures a standalone fund or a balance-sheet investor?

It is a balance-sheet investor. All capital comes directly from ServiceNow's corporate treasury rather than a raised venture fund, which eliminates LP reporting pressures and allows investment size and timing to flex with strategic priorities.

### What investment stages does ServiceNow Ventures typically target?

The stated strategy covers Early Stage (Seed and Start-up), Growth, Expansion/Late Stage, and divestiture transactions across the enterprise software stack, with no disclosed minimum or maximum check size.

## Related profiles

- [Service Group Insurance](https://altss.com/profile/service-group-insurance)
- [Service Provider Capital](https://altss.com/profile/service-provider-capital)

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Last updated: 2026-06-03T20:00:00.000Z

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