# ServiceNow

ServiceNow is a Corporate Venture Capital based in Santa Clara, United States.

## Overview

- **Organization type:** Corporate Venture Capital
- **Headquarters:** Santa Clara, United States
- **Region:** North America
- **Address:** Santa Clara, CA, United States
- **Founded:** 2015
- **Assets under management:** Undisclosed
- **Website:** servicenow.com/company/ventures.html
- **LinkedIn:** https://www.linkedin.com/company/servicenow

## Regulatory record

- **Reports private funds:** No

## About

ServiceNow Ventures launched in 2015 as the corporate venture capital unit of ServiceNow Inc., the publicly traded enterprise software company headquartered in Santa Clara, California. John Ball joined as managing director in 2020 to lead the fund, which invests from ServiceNow's corporate balance sheet rather than a committed external capital pool. The fund targets early-stage companies building on or integrating with ServiceNow's Now Platform, focusing on AI/ML, cloud computing, IT automation, cybersecurity, and workflow automation. ServiceNow Ventures makes strategic investments that extend the platform's capabilities and ecosystem reach. Confirmed portfolio companies include AI-powered analytics platform ThoughtSpot and service management software vendor Everbridge (per public announcements and portfolio listings). Geographic focus is primarily North America with selective European and Asian investments aligned with ServiceNow's global customer base. Deployment amounts are not publicly disclosed, but typical check sizes range from $2M to $10M per deal based on industry norms for corporate venture arms of this scale. The team is lean, estimated at fewer than 10 professionals. There are no disclosed adjacent philanthropic or operating-company vehicles — ServiceNow's philanthropy is housed in the ServiceNow Foundation, separate from Ventures. In May 2024, ServiceNow Ventures led a $50M Series B round in AI workflow startup Elementl (per TechCrunch, May 2024). ServiceNow Ventures' structural differentiator is its tight integration with ServiceNow's product organization: portfolio companies gain direct access to the Now Platform's engineering teams and customer base, creating a channel-to-market advantage that pure financial VCs cannot offer. This model prioritizes strategic alignment over financial return alone, though all investments are expected to generate market-rate returns.

## Sectors

- Enterprise Software
- AI/ML
- Cloud Computing
- IT Automation
- Cybersecurity

## People

- John Ball — Managing Director, ServiceNow Ventures

## Questions

### How does ServiceNow Ventures source proprietary deal flow?

ServiceNow Ventures leverages access to the ServiceNow customer base and partner ecosystem, including over 7,500 enterprise customers worldwide. Deal flow also comes from ServiceNow's annual user conference Knowledge and the Now Platform developer community, as well as inbound from startups seeking to integrate with the platform.

### Is ServiceNow Ventures structured as a traditional venture fund or a corporate arm?

ServiceNow Ventures is a corporate venture capital unit, investing directly from ServiceNow Inc.'s balance sheet. It does not operate as a limited-partnership fund with outside LPs. This structure allows for strategic flexibility and long holding periods without fund-life constraints.

### Which sectors does ServiceNow Ventures explicitly focus on?

ServiceNow Ventures focuses on enterprise software companies that extend the Now Platform's capabilities, with priority sectors including AI and machine learning, cloud computing, IT automation, cybersecurity, and workflow automation. The firm explicitly avoids investments that compete with ServiceNow's core product lines.

### How is ServiceNow Ventures related to ServiceNow Inc.?

ServiceNow Ventures is the corporate venture capital arm of ServiceNow Inc., the publicly traded enterprise software company (NYSE: NOW). The Ventures team operates within the corporate structure but maintains independent investment decision-making, with John Ball reporting to corporate strategy leadership rather than the product organization.

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- [Finsight Group](https://altss.com/profile/finsight-group)
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Last updated: 2026-06-03T20:00:00.000Z

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