Seven Roots

Investment decisions are led by Managing Partner Sandra Rams. The firm does not publicly disclose an investment committee structure, but its website lists Rams as the sole managing partner, supported by an execution team and an advisory board that includes legal and operational professionals.

Seven Roots operates as a hybrid. It makes direct equity investments in early-stage companies while also providing in-house venture-building services — such as digital marketing, sales, and communications — through its own execution team. This model sits between a traditional micro-VC fund and a startup studio.

The firm focuses on pre-seed and seed-stage companies. Its portfolio consists of very early ventures, often pre-revenue, that are building consumer-facing sustainability brands in categories like food, fashion, and retail technology.

Seven Roots does not publish a formal exclusion list. However, its entire disclosed portfolio is concentrated in climate-aligned consumer goods and services, suggesting it avoids sectors like fossil fuels, heavy industrials, defense, and traditional enterprise software that fall outside the Positive Impact Economy thesis.

The firm has not publicly disclosed its limited partners or the source of its investment capital. As of the latest available information, no regulatory filings or press releases identify the backers of its vehicle.