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Seven7
Seven7 invests in innovative companies across consumer, tech, and media sectors. The firm has made 5 investments, including a June 24, 2025, investment in CCM...
Seven7
Seven7 invests in innovative companies across consumer, tech, and media sectors. The firm has made 5 investments, including a June 24, 2025, investment in CCM Hockey. Seven7 has 1 portfolio exit, LiveBarn, which was acquired on January 23, 2026.
General information
Firm type
Private Equity
Year founded
2016
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Stamford
Corporate office
1 High Ridge Park, 3rd Floor, Stamford, CT 06905, United States
Principals
Martin St. Louis
Founder
Jeff Hamilton
Founder
Keith McCullough
Founder
Michael Blum
President
Daryl Jones
Head of the Investment Committee
Sector focus
Frequently asked questions
Who runs investment decisions at Seven7?
Daryl Jones leads the investment committee and oversees research and operational diligence. Jones is also Director of Research at Hedgeye Risk Management, where he manages a 40-person team covering global sectors. His background includes M&A roles at J.P. Morgan, Onex Corporation, and HIG Capital. The three founders — Martin St. Louis, Jeff Hamilton, and Keith McCullough — alongside President Michael Blum, also participate in sourcing and decision-making.
How does Seven7 source its deals?
Seven7 sources proprietary opportunities through its founders' personal networks in professional and amateur hockey, and from its deep integration with Hedgeye Risk Management, where most of its principals hold senior positions. The firm's stated limited-partner selection process also favors individuals who can contribute deal flow and operational value. No external fundraising or third-party placement agents are involved.
Does Seven7 operate a formal fund vehicle?
No. Seven7 describes itself as making direct investments from its founders' capital and capital from a small, closed group of limited partners selected for their sourcing and operational capabilities. The firm explicitly states it is not accepting new limited partners. It does not publicly report a committed vehicle size or fund documentation.
What is the relationship between Seven7 and Hedgeye Risk Management?
Several of Seven7's principals hold senior roles at Hedgeye: Keith McCullough is Founder and CEO, Michael Blum is President, and Daryl Jones is Director of Research. Hedgeye is the world's largest independent investment research firm. The two entities are legally separate, but the research, deal-sourcing, and executive infrastructure overlap significantly, giving Seven7 an unusual in-house analytical capability for a firm of its disclosed scope.
Does Seven7 participate in fund commitments or only direct deals?
Seven7 only discusses direct investments into early-stage companies on its website. No fund-of-funds commitments, LP investments in external venture or growth equity funds, or secondary transactions are disclosed. Its published model appears built entirely around direct equity placements in operating companies.
Which sectors does Seven7 explicitly avoid?
Seven7 does not publish a formal exclusion list. Its portfolio and stated focus center on consumer and media companies with proximity to sports, particularly hockey. Sectors absent from any disclosed activity include enterprise SaaS, life sciences, deep tech, fintech, and energy, suggesting a deliberate consumer/sports-media niche. The firm has not attributed this to explicit negative screening.
Do Martin St. Louis and Keith McCullough run Seven7 as a side project alongside their NHL and Hedgeye roles?
Seven7 is not structured as a side project — it has a dedicated office in Stamford, a formal investment committee, and a five-person leadership team — but the principals do commit significant time to their primary careers. Martin St. Louis has served as an NHL head coach since 2024, and Keith McCullough runs a global research firm, while both maintain day-to-day involvement in Seven7's sourcing and governance.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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