# SevenVentures

SevenVentures is a Venture Capital based in Unterföhring, Germany.

## Overview

- **Organization type:** Venture Capital
- **Headquarters:** Unterföhring, Germany
- **Region:** Europe
- **Address:** Unterföhring, Germany
- **Founded:** 2009
- **Assets under management:** Undisclosed
- **Website:** www.sevenventures.de
- **LinkedIn:** https://www.linkedin.com/company/sevenventures

## Regulatory record

- **Reports private funds:** No

## About

SevenVentures is the leading TV media investor and the investment arm of ProSiebenSat.1. It partners with B2C and high-growth consumer-oriented digital companies, offering minority Media-for-Equity investments, Exit Participations, and Media-for-Revenue co-operations. It supports early to growth stage companies with proven business models, including those expanding in Germany and Austria, with flexible investment sizes from EUR 0.5m up to EUR 30.0m.

## Sectors

- Enterprise Software
- FinTech
- Digital Health
- InsurTech
- E-commerce & Consumer Internet
- Media & Entertainment

## People

- Patrick Schmid — Senior Investment Manager / Principal
- Maria Popova — Portfolio Director
- Andrea Greiner — Senior Manager Sales & Investment Consulting

## Questions

### How does SevenVentures' Media-for-Equity model actually work?

SevenVentures provides national TV advertising inventory from ProSiebenSat.1 channels in exchange for a minority equity stake in a B2C company. The investment size ranges from EUR 0.5m to EUR 30.0m in media value, depending on the campaign's scope. A Media-for-Revenue (M4R) variant is also available, where the firm takes a share of revenue generated from the TV-driven sales uplift. This converts the parent broadcaster's unsold advertising slots into a portfolio of equity positions.

### What types of companies does SevenVentures invest in?

The firm targets early- to growth-stage B2C digital companies with proven business models that can scale through mass-market television advertising. Sectors in the portfolio include digital insurance (Clark), digital health (Vayamed), consumer electronics resale (Back Market), and online financial services (finanzen.de). Pure B2B, deep-tech, or low-recurring-purchase businesses are generally not a fit for the TV-centric customer-acquisition model.

### Is SevenVentures a traditional venture capital fund?

No. SevenVentures does not raise external capital or charge management fees. It is a permanent-capital vehicle wholly owned by ProSiebenSat.1 Media SE. It writes Media-for-Equity checks using advertising inventory rather than cash drawn from a committed fund. This makes it more akin to a corporate venture arm with a unique non-cash currency than a traditional GP-LP fund structure.

### Where does SevenVentures deploy capital geographically?

The portfolio is pan-European, with a core concentration in the DACH region. Confirmed investments include German companies (Clark, finanzen.de), a Dutch company (Otrium), and French companies (Back Market). The parent broadcaster ProSiebenSat.1 operates primarily in Germany, Austria, and Switzerland, anchoring the investment activity to markets where its TV reach provides a genuine competitive moat.

## Related profiles

- [SeventySix Capital](https://altss.com/profile/seventysix-capital)
- [Sevenwoods Investment](https://altss.com/profile/sevenwoods-investment)

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Last updated: 2026-08-11T15:08:04.536Z

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