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Shandong Jierui Logistics
Corporate investor Duan Xiufeng runs Shandong Jierui Logistics as a venture arm fueled by appliance distribution in Ji'nan, operating from seed to late-stage.
Shandong Jierui Logistics
Shandong Jierui Logistics is a corporate investor based in Ji'nan, China. It has invested in one fund. The firm focuses on opportunities in Asia.
General information
Firm type
Corporate Investor
Year founded
—
AUM
Undisclosed
Location
Region
Asia
Country
China
City
Ji'nan
Corporate office
Ji'nan, Shandong, China
Principals
Duan Xiufeng
Founder, Executive Director and General Manager
Sector focus
Frequently asked questions
Who runs investment decisions at Shandong Jierui Logistics?
Founder Duan Xiufeng serves as the Executive Director and General Manager, making him the central figure for all operational and investment decisions. He is also the principal of the Red April Holding Group, which controls the logistics and real estate assets that generate investment capital. His long association with Gree Electric's Dong Mingzhu defines the core business relationships.
How does the firm source its investment capital?
Capital is generated from industrial operating revenue rather than external fundraising. The firm acts as a major distribution and logistics partner for Gree Electric Appliances in Shandong province, and in 2025 expanded this revenue base through a new partnership distributing Meibang Air Conditioning products. This operating income feeds the venture arm.
What investment stages does Shandong Jierui Logistics target?
The firm's strategy covers the full spectrum of early-stage venture capital, including seed and start-up phases, through to expansion and late-stage rounds. Its mandate is a generalist venture approach, with no publicly stated sector exclusions beyond the opportunities available within its provincial network.
Does the firm operate outside of venture capital?
Yes, the affiliated corporate structure includes substantial real estate holdings. Shandong Binzhou Dongsheng Real Estate Co., Ltd. manages mixed-use properties, while Shandong Meili Property Co., Ltd. holds a residential portfolio, both located in Shandong province.
Is Shandong Jierui Logistics a single family office?
No, it is structured as a corporate investor. The investment activity is carried out by the logistics company and its related holding entities, using retained corporate earnings rather than managing a segregated pool of family wealth. This makes it distinct from a family office governed by a family charter.
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