Shanghai Magic Electric Information Technology

Shanghai Magic Electric is a corporate venture entity associated with Bilibili co-founder Xu Yi, not a wholly-owned subsidiary of the public company. Public records show shared legal representation with Bilibili subsidiaries and portfolio alignment with the Bilibili content ecosystem, but it operates as a distinct investment channel. This structure gives it more flexibility in deal-making compared to Bilibili's formal strategic investment arm.

The firm deploys capital across seed, start-up, and expansion-stage rounds, with a clear center of gravity in early-stage venture. Investments focus on digital content, software platforms, and intellectual property assets that can scale within China's anime, gaming, and online creator economy. The ACTOYS IP portfolio represents a notable expansion-stage asset in the collectibles and licensed merchandise space.