Shanghai Magic Electric Information Technology

Shanghai Magic Electric is a corporate venture entity associated with Bilibili co-founder Xu Yi, not a wholly-owned subsidiary of the public company. Public records show shared legal representation with Bilibili subsidiaries and portfolio alignment with the Bilibili content ecosystem, but it operates as a distinct investment channel. This structure gives it more flexibility in deal-making compared to Bilibili's formal strategic investment arm.

The firm deploys capital across seed, start-up, and expansion-stage rounds, with a clear center of gravity in early-stage venture. Investments focus on digital content, software platforms, and intellectual property assets that can scale within China's anime, gaming, and online creator economy. The ACTOYS IP portfolio represents a notable expansion-stage asset in the collectibles and licensed merchandise space.

There is no public record of direct co-investment between the two entities. Sony Group Corporation is a strategic shareholder in Bilibili Inc., which creates an indirect ecosystem relationship — particularly relevant for Japanese anime content licensing and gaming collaborations that intersect with Magic Electric's portfolio. Any co-investment would be speculative absent a confirmed deal.

Magic Electric builds its portfolio primarily through direct equity stakes in Chinese startups that produce technology and intellectual property adjacent to Bilibili's platform. The portfolio includes operating software assets tied to Bilibili and the ACTOYS collectibles brand, suggesting a mix of organic incubated projects and external acquisitions. The firm's deal flow likely originates through the Bilibili founder network and Shanghai's broader internet content ecosystem.

The underlying wealth originates from Xu Yi's co-founding role at Bilibili Inc., the NASDAQ-listed video and entertainment platform he launched in 2009. Bilibili's market capitalization has exceeded $7 billion, and Xu Yi's personal stake — translated through Magic Electric — funds the venture activity.