Shanghai Meikemei Pet Products

Founder He Xiang serves as the principal owner and Executive Director, overseeing all investment activity. He operates alongside business partners Jia Huihua and Zhou Weiqiong, who hold roles in related operating entities, suggesting He Xiang retains final decision-making authority on capital deployment.

The firm is structured as a corporate investor, meaning it deploys capital directly from its operating business balance sheet rather than through a limited-partner fund structure. This model is common among Chinese entrepreneurs who self-finance venture exposures alongside an active commercial operation.

The firm focuses on early-stage investments, specifically seed and start-up rounds, within China's fragmented pet-care sector. This stage preference aligns with its corporate-investor model, which can absorb the illiquidity and higher risk profile of very young companies.

The firm concentrates exclusively on the pet-care and animal-health ecosystem, including product manufacturing, retail distribution, and consumer pet services. Its own operating assets — a petting zoo brand and a Shanghai retail footprint — provide domain-specific sourcing advantages.

Investment capital is generated through the firm's own commercial operations in Shanghai's pet industry, not from external limited partners. This self-funding approach gives the firm permanent capital and eliminates fundraising cycles, though it also caps the total deployable pool at whatever the operating business produces.

Public records do not confirm co-investment relationships with institutional venture-capital firms. Given its corporate-investor structure and tight ownership group, the firm likely invests independently or alongside other operators within its immediate business network.

Shanghai Baozhun Pet Products Co., Ltd is a related entity where Jia Huihua, a business partner of founder He Xiang, serves as legal representative and co-shareholder. The exact operational overlap between the two entities is not publicly disclosed, but the shared principals indicate a network of affiliated pet-industry businesses under common control.