# Shanghai United Media Group

Shanghai United Media Group is a Corporate Investor based in Shanghai, China.

## Overview

- **Organization type:** Corporate Investor
- **Headquarters:** Shanghai, China
- **Region:** Asia
- **Address:** 755 Weihai Road, Jing'an District, Shanghai, China
- **Founded:** 2013
- **Assets under management:** Undisclosed
- **Website:** sumg.com.cn
- **Wikidata:** Q15925806

## Regulatory record

- **Reports private funds:** No

## About

Shanghai United Media Group is a China-based media organisation founded in 2013. It provides digital media services to newspaper companies. The firm focuses on the Industrials sector.

## Sectors

- Media & Entertainment
- Real Estate
- Financial Services
- Cultural Infrastructure

## People

- Li Jun — Secretary of the CPC Party Committee and President
- Liu Yonggang — Chairman and Editor-in-chief of The Paper
- Cheng Feng — Former Deputy General Manager and Chairman of SUMG Asset Management

## Questions

### Who controls Shanghai United Media Group?

The Shanghai Municipal State-owned Assets Supervision and Administration Commission is the ultimate controlling shareholder, making SUMG a direct instrument of the Shanghai municipal government.

### What is SUMG's flagship media asset?

The Paper, chaired by Liu Yonggang, is SUMG's most prominent media property — a digital native news outlet with significant influence among urban Chinese audiences and a model widely studied in the state-media reform landscape.

### Does SUMG operate any investment vehicles?

Yes. SUMG Asset Management, previously chaired by Cheng Feng, functions as the group's principal investment arm, though the scope of its external mandate — whether it accepts third-party capital or invests solely balance-sheet assets — is not publicly detailed.

### What real estate assets does SUMG hold?

Confirmed properties include the group's headquarters at 755 Weihai Road in Jing'an, the Unite Cultural Center and Legendary Square in Fengxian District, and the Oriental Art Center in Pudong. The portfolio blends commercial office, mixed-use, and cultural venue assets.

### What is the Shanghai Cultural Property Rights Exchange?

It is a trading platform under SUMG that facilitates the exchange and pricing of cultural and creative assets, effectively operating as a financial infrastructure play that connects cultural industries with capital market mechanisms.

## Related profiles

- [Shanghai Tonghong Industry](https://altss.com/profile/shanghai-tonghong-industry)
- [Shanghai Xiangbai Industry](https://altss.com/profile/shanghai-xiangbai-industry)

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Last updated: 2026-06-03T20:00:00.000Z

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