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Shepherd Wealth & Retirement
Founded in 2019 by a father-and-son team — Dave Shepherd and David W. Shepherd Jr.
Shepherd Wealth & Retirement
Founded in 2019 by a father-and-son team — Dave Shepherd and David W. Shepherd Jr. — the firm positions itself as an independent RIA free from the sales mandates of larger institutions. From its Tucson office, Shepherd Wealth & Retirement advises individuals, high-net-worth families, business entities, and charitable organizations. The practice anchors its value proposition in a proprietary planning framework it calls “The Shepherd Your Wealth Process.” The firm constructs financial plans across a range of disciplines: investment planning, retirement income, income-tax strategy, risk management and insurance, cash-flow and budgeting, estate and charitable-giving planning, and assistance to loved ones. It operates primarily as a direct-advisory practice rather than a fund sponsor, building customized portfolios for each client rather than pooling capital into commingled vehicles. The organization is small and local, with a four-person leadership team listed on its public website. In addition to the two founding Shepherds, Darlene Keegan serves as Director of Operations and Sherry Miller holds an unspecified role. The firm maintains offices at 6300 E. El Dorado Plaza in Tucson. Shepherd Wealth & Retirement’s structural differentiator is its explicit rejection of corporate influence as marketing ethos. It advertises no quotas, no extra compensation for proprietary products, and no high-commission or hidden-fee vehicles. Combined with a father-and-son leadership structure, it presents as a pure family business serving other families — a succession-conscious independent practice in a consolidating industry.
General information
Firm type
Bank / Wealth / Trust
Year founded
2019
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Tucson
Corporate office
6300 E. El Dorado Plaza Suite A-200, Tucson, AZ 85715, United States
Principals
David W. Shepherd Jr.
President
Dave Shepherd
CEO
Darlene Keegan
Director of Operations
Sherry Miller
Not specified
Sector focus
Frequently asked questions
Who runs investment decisions at Shepherd Wealth & Retirement?
The firm is led by a father-and-son team, Dave Shepherd and David W. Shepherd Jr., who are both CFP® professionals. They are the named principals on the firm's website and shape client investment strategies directly. All advisory services are delivered through this small Tucson-based team without a separate institutional investment committee.
Is Shepherd Wealth & Retirement a fiduciary?
The firm explicitly states that it is a fiduciary, putting its clients' best interests first. Its marketing contrasts this posture with corporate-influenced providers by highlighting its independence and absence of quotas, proprietary-product incentives, or high-commission products. This is a core part of its client-facing identity.
What is 'The Shepherd Your Wealth Process'?
It is the firm's proprietary planning methodology designed to promote customized yet consistent clarity for clients. According to the website, the process involves a thorough consultation and planning model that seeks to avoid potentially destructive financial situations while positioning for opportunities. Details of the specific steps are not published publicly.
What types of clients does Shepherd Wealth & Retirement work with?
The firm advises a mix of individuals, high-net-worth individuals, business entities, and charitable organizations. Its public materials highlight a focus on business owners and successful families, with services spanning everything from retirement planning to estate and charitable-giving guidance.
How does Shepherd Wealth & Retirement differ from a large bank or wirehouse wealth manager?
The firm's website emphasizes complete independence from corporate influence. It states that it does not impose quotas, nor does it offer proprietary products that generate extra compensation — a direct contrast to the pressure structures common at major broker-dealers and banks. This small-family-business-to-family-business framing is central to its pitch.
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