# Sherman Asset Management

Sherman Asset Management is a Bank / Wealth / Trust based in Ventura, United States.

## Overview

- **Organization type:** Bank / Wealth / Trust
- **Headquarters:** Ventura, United States
- **Region:** North America
- **Address:** 1500 Palma Dr #133, Ventura, CA 93003, United States
- **Founded:** 2014
- **Assets under management:** Undisclosed
- **Website:** shermanassetmgmt.com
- **LinkedIn:** https://www.linkedin.com/company/shermangp

## Regulatory record

- **CRD number:** 170861
- **SEC file number:** 801-129640
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/170861

## About

Sherman launched the firm in 2014 in Ventura, California, after combining credentials in psychology, business, and financial planning. He structured the practice around a specific thesis: that solopreneurs — particularly realtors — face cash-flow variability and tax complexity that standard advisory models fail to address. Sherman holds both the CFA and CFP designations, positioning the firm as a hybrid of investment management and personal financial planning rather than a pure asset-gathering vehicle. The firm offers three service lines — portfolio management, financial planning, and solopreneur tax reduction — with an emphasis on retirement-plan structures available to self-employed individuals. The investment approach focuses on fee reduction, tax-aware allocation, and direct portfolio construction rather than outsourced model portfolios. The website mentions no institutional or pooled vehicles; the structure appears entirely as separately managed accounts for individual clients across the United States. No named portfolio companies or co-investments are disclosed. Geographic reach extends nationally via remote service, though all operations center on the Ventura office. Team size and aggregate assets under management are not publicly disclosed. No adjacent philanthropic foundations, real-asset arms, or club memberships are referenced in firm materials. The firm's digital footprint is limited to a straightforward website and a guide series for solopreneurs, covering topics such as business continuity and the decision to hire a financial planner. No recent operational announcements or fund launches have been identified through available sources. The structural differentiator is the client concentration. By serving only solopreneurs and pre-retirees — and explicitly not scaling through institutional mandates or multi-advisor teams — Sherman Asset Management operates more like a specialized family-office service for non-wealthy business owners than a traditional RIA. The single-advisor, single-office model creates succession risk but also removes the conflict between gathering assets and delivering bespoke tax and planning advice.

## Sectors

- Financial Services

## People

- Roy Sherman — Founder

## Questions

### Who runs investment decisions at Sherman Asset Management?

Roy Sherman, the founder, is the sole named investment professional. He is both a CFA charterholder and a CFP practitioner, meaning he personally combines portfolio management and financial planning responsibilities. The firm's website does not list any other advisors, analysts, or support staff involved in investment decisions.

### What client niche does Sherman Asset Management serve?

The firm explicitly targets solopreneurs and private clients, with marketing language that singles out real estate agents. Sherman's background in psychology and business informs an advisory model built around individuals whose income is irregular and who need tax planning that accounts for self-employment structures.

### Does Sherman Asset Management manage pooled funds or offer direct deals?

No pooled funds, direct investments, or co-investment opportunities are disclosed. The firm describes its portfolio management service as based on individually managed accounts using tax-efficient allocation and fee-reduction techniques. There is no indication of access to private markets, venture capital, or fund-of-fund structures.

### How does the firm approach tax planning for solopreneurs?

The website highlights specialized retirement plans available to solopreneurs as a primary tax-reduction tool. The advisory process integrates tax planning with portfolio construction rather than treating them as separate services — a structure relevant to self-employed clients who control both their business and personal tax profiles.

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Last updated: 2026-06-03T20:00:00.000Z

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