# Shine Capital

Shine Capital is a Private Equity based in New York, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Founded:** 2020
- **Assets under management:** Undisclosed
- **Website:** www.shine.vc
- **LinkedIn:** https://www.linkedin.com/company/shinecapital

## Regulatory record

- **CRD number:** 311659
- **SEC file number:** 802-120015
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/311659

## About

Shine is an early-stage venture capital firm that partners with creative, convincing, relentless entrepreneurs to build iconic businesses. They invest thematically, embrace being a first check, and back partner companies as they continue to perform. They have raised $600 million and work with entrepreneurs in New York, San Francisco, Austin, Tel Aviv, and beyond.

## Sectors

- Consumer
- Enterprise Software
- AI/ML
- Frontier Tech
- Crypto
- FinTech
- Healthcare

## People

- Mo Koyfman — Founder and General Partner
- Alex Hartz — General Partner
- Ethan Daly — General Partner
- Amanda Niu — General Partner and CFO
- Elie Seidman — Venture Partner

## Questions

### Who runs investment decisions at Shine Capital?

Investment decisions are made by the General Partners: founder Mo Koyfman, Alex Hartz, Ethan Daly, and Amanda Niu. The firm's website lists all four as General Partners, with Koyfman serving as founder and public-facing lead for the firm.

### What is Shine Capital's investment stage?

Shine is an early-stage firm, operating primarily at seed and start-up stages. The firm's stated focus is partnering with entrepreneurs at the earliest point to help build iconic businesses, and its portfolio reflects first-check and early-growth exposure.

### Which sectors does Shine Capital focus on?

Shine pursues a generalist approach, tagging its portfolio across consumer, enterprise, AI/ML, frontier tech, crypto, fintech, and healthcare. The portfolio page lists over 50 companies including Notion, Tropic, Hivemapper, and Goldsky, spanning multiple categories.

### Does Shine Capital lead rounds or participate in syndicates?

The firm's early-stage positioning and large portfolio suggest a mix of lead and follow-on participation, although explicit leadership ratios are not disclosed. With 50+ names, the model reflects a portfolio-construction approach common to seed-focused firms that write many checks and reserve for follow-ons.

## Related profiles

- [Shine Asset](https://altss.com/profile/shine-asset)
- [Shinhan Asset Management](https://altss.com/profile/shinhan-asset-management)

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Last updated: 2026-08-11T15:08:04.536Z

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