# Showpad NV

Showpad NV is an other based in Ghent, Belgium.

## Overview

- **Organization type:** other
- **Headquarters:** Ghent, Belgium
- **Region:** Europe
- **Address:** Ghent, Belgium
- **Assets under management:** Undisclosed
- **Website:** showpad.com
- **LinkedIn:** https://www.linkedin.com/company/showpad

## Regulatory record

- **Reports private funds:** No

## About

Showpad NV, headquartered in Ghent, Belgium, is a privately held enterprise software company. It was founded in 2011 by Pieterjan Bouten, Louis Jonckheere, and Frank Smet to build a sales enablement platform. The company has not disclosed ownership or family-office ties, and its capital structure is not publicly known. The company’s platform integrates with customer-relationship-management (CRM) systems and focuses on content management, training, and analytics for sales teams. Showpad serves mid-market and enterprise clients globally, with a reported customer base that includes major brands such as Johnson & Johnson, BASF, and Bridgestone (per the firm, 2025). The company has raised venture funding from firms including Dawn Capital, Insight Partners, and Hummingbird Ventures, but does not operate as an asset manager or investment firm. Showpad reported over 1,400 customers as of 2023 and employs approximately 500 people (per public reports, 2023). The company maintains offices in Chicago and San Francisco alongside its Ghent headquarters. Recent activity includes the launch of Showpad AI, an artificial-intelligence-powered content discovery tool, in 2024 (per the firm, 2024). Structurally, Showpad is a product-focused technology company rather than a capital allocator or family office. It does not manage external capital or operate as a registered investment advisor. Its business model centers on subscription-based software revenue, not investment returns.

## Sectors

- Enterprise Software

## Questions

### Who runs investment decisions at Showpad NV?

Showpad is a software company, not an investment firm. It does not have an investment decision-making function. Strategic corporate decisions are made by the board of directors, which includes venture capital representatives from Dawn Capital and Insight Partners (per public filings, 2023).

### Does Showpad participate in any direct investments or fund commitments?

No. Showpad does not publicly report any position as an investor in external funds or direct deals. Its business is subscription software sales, not capital allocation.

### What industry does Showpad serve?

Showpad serves the sales enablement and content management market. Its software is used by sales, marketing, and training teams across sectors such as life sciences, manufacturing, and professional services (per the firm, 2025).

### How is Showpad related to its venture investors?

Showpad is portfolio company of venture capital firms such as Dawn Capital and Insight Partners (per public sources, 2023). These investors hold board seats but do not operate as family offices. Showpad does not manage any capital on behalf of these investors beyond its own treasury.

## Related profiles

- [Office for Low Emission Vehicles](https://altss.com/profile/office-for-low-emission-vehicles)
- [Penske Truck Leasing Co.](https://altss.com/profile/penske-truck-leasing-co)

---

Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/showpad-nv

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology