# Shrug Capital

Shrug Capital is a Private Equity based in San Francisco, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** San Francisco, United States
- **Region:** North America
- **Address:** San Francisco, CA, United States
- **Founded:** 2018
- **Assets under management:** Undisclosed
- **Website:** www.shrug.vc
- **LinkedIn:** https://www.linkedin.com/company/shrug-capital

## Regulatory record

- **Reports private funds:** No

## About

Shrug Capital is a venture capital firm based in Silicon Valley, investing in consumer startups. The firm has made 140 investments, including a Series A - II investment in Artemis on March 04, 2026. Shrug Capital has facilitated 14 portfolio exits, with Merlin Labs exiting on March 16, 2026.

## Sectors

- Deep Tech
- ClimateTech
- Creator Economy
- Health & Wellness
- Consumer
- FinTech
- Web3
- Marketplaces
- AI/ML
- Enterprise Software

## Related profiles

- [Shriram Life Insurance](https://altss.com/profile/shriram-life-insurance)
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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/shrug-capital

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