Sidera Labs

Sidera Labs

Sidera Labs is a New York-based venture capital firm founded in 2021 that invests in and advises early-stage ecommerce and digital-first consumer brands. The firm focuses on building healthy, long-lasting, category-defining businesses by combining growth capital with hands-on data science expertise. Sidera Labs provides free analytics consulting to select startups, leveraging data science capabilities honed across multi-billion-dollar funds and 9-figure brands, tying together data across Shopify, Google Analytics, and ad platforms. Beyond capital, the firm supports portfolio companies through strategic partnerships with high-profile entertainers and access to operating advisors from blue-chip brands such as Nike, Pepsi, Ralph Lauren, and Planet Fitness, as well as newer success stories like Ring Concierge and Dr. Barbara Sturm. The firm's known portfolio includes a Seed investment in E-Fish on August 1, 2022, and it has also worked with brands including Fresh Sends and Everipe. Sidera Labs emphasizes profitability over growth-at-any-cost, helping founders hone channel mix, automate core operations, and build B2B sales pipelines. The team is led by Alexey Loganchuk and Daniel Jacobini, both experienced data scientists from hedge funds, VC, private equity, Point72, and Blackrock.