# SimpleBet

SimpleBet is an Asset Manager based in Palo Alto, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Palo Alto, United States
- **Region:** North America
- **Address:** Palo Alto, CA, United States
- **Assets under management:** Undisclosed
- **Website:** simplebet.ai

## Regulatory record

- **Reports private funds:** No

## About

SimpleBet is a New York City-based B2B product development company founded in 2018. It utilizes machine learning and technology to create betting opportunities during sporting events. The company has secured $64.4 million in total funding.

## Sectors

- Sports Technology
- AI/ML

## Offices

- New York
- Austin
- Boston
- Miami
- Tampa
- Miami Beach
- Santa Clara
- Sunnyvale
- Los Angeles

## Questions

### Who runs investment decisions at SimpleBet?

SimpleBet does not publicly disclose its executive leadership or investment committee structure. The firm operates as a private company, and its strategic decisions are managed internally without named principals on public record.

### How does SimpleBet source proprietary deal flow?

SimpleBet generates revenue through licensing its odds-pricing technology to regulated sportsbooks and media companies. It does not rely on external capital deployment or fund structures — its business model is recurring B2B software-as-a-service rather than investment.

### Does SimpleBet participate in fund commitments or only direct deals?

SimpleBet does not participate in fund commitments or direct investment deals. It is a product-focused firm whose revenue comes from pricing-data subscription agreements, not from capital allocations.

### What investment stages does SimpleBet typically target?

SimpleBet does not target investment stages. The firm provides a live pricing product for sportsbook operators across regular season and postseason events, generating odds for in-play micro-markets within seconds of game events.

### Which sectors does SimpleBet explicitly avoid?

SimpleBet avoids all direct-to-consumer sportsbook, casino, and igaming operations. It also does not develop hardware or front-end betting platforms — its focus is exclusively on back-end algorithmic pricing infrastructure.

### How is SimpleBet related to parent or related vehicles?

SimpleBet does not disclose ownership structure or any affiliation with parent companies, family offices, or holding vehicles. It operates as an independent private entity with no publicly named institutional backers.

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/simplebet

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