# Simplify Asset Management Inc.

Simplify Asset Management Inc. is a RIA.

## Overview

- **Organization type:** RIA
- **Region:** North America
- **Assets under management:** Undisclosed
- **LinkedIn:** https://www.linkedin.com/company/simplifyassetmanagement

## Regulatory record

- **CRD number:** 309535
- **SEC file number:** 801-119255
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/309535

## About

Simplify Asset Management Inc. is an SEC-registered investment adviser in Las Vegas, NV, registered since 2020. The firm manages approximately $9.6 billion in assets. It has 45 employees and 17 investment advisers.

## Questions

### What is Simplify Asset Management Inc.'s primary investment approach?

Simplify focuses on actively managed exchange-traded funds that employ options-based strategies. The firm uses systematic covered call, put write, and defined outcome techniques to target income generation and volatility management, aiming to provide alternatives to traditional fixed income and equity positions.

### Which ETFs does Simplify Asset Management offer?

Simplify's product lineup includes the Simplify Volatility Premium ETF (SVOL), the Simplify Interest Rate Hedge ETF (PFIX), the Simplify Short Term Treasury Futures ETF (TUA), and others. These ETFs are listed on major US exchanges and are designed for both retail and institutional investors seeking specific risk-return profiles.

### How does Simplify's use of options differentiate its ETFs from other active ETFs?

Simplify's ETFs primarily generate returns through options premiums rather than direct security selection. For example, SVOL writes VIX futures options to capture volatility premiums, while PFIX uses Treasury futures options to hedge interest rate risk. This approach aims to produce non-correlated income streams relative to equity and bond markets.

### What is the target investor for Simplify Asset Management?

Simplify's ETFs are marketed to both institutional and retail investors. The strategies appeal to those seeking yield enhancement or risk mitigation outside traditional asset classes. The firm's products are accessible via brokerage platforms and are structured as registered investment company shares under the Investment Company Act of 1940.

### Has Simplify Asset Management disclosed its total assets under management?

Simplify Asset Management Inc. has not publicly disclosed its total AUM in a consistent form. The firm’s regulatory filings provide snapshots of individual fund net assets, but no aggregate firm-level AUM is published. As a result, the figure remains undisclosed in public sources.

### What is the firm's approach to risk management in its ETF strategies?

Simplify uses defined outcome mechanics in some ETFs to cap downside risk. For example, its defined outcome ETFs offer a stated buffer against market declines in exchange for a cap on upside. The firm also uses options positions that are actively managed to maintain exposure to volatility or interest rate changes.

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Last updated: 2026-06-03T20:00:00.000Z

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