# Simply Measured

Simply Measured is an Asset Manager based in Seattle, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Seattle, United States
- **Region:** North America
- **Address:** Seattle, WA, United States
- **Assets under management:** Undisclosed
- **Website:** www.simplymeasured.com

## Regulatory record

- **Reports private funds:** No

## About

Maximize your social ROI with Sprout Social, trusted by the world's most talked about brands. Power everything from publishing and engagement to analytics and influencer marketing. Try 30 days free.

## Sectors

- Enterprise Software
- AI/ML
- Media & Entertainment
- Analytics

## Questions

### Does Simply Measured still operate as an independent company?

No. Simply Measured was acquired by Sprout Social in 2021 for $200 million (per TechCrunch, 2021). Its technology is now integrated into Sprout Social's social media management platform.

### What investment stages does Simply Measured target?

Simply Measured is not an investment firm. It is a social media analytics and management software company acquired by Sprout Social.

### How does Simply Measured source proprietary deal flow?

Simply Measured does not engage in proprietary deal flow. As part of Sprout Social, it serves enterprise clients through a direct sales and subscription model.

### Which sectors does Simply Measured explicitly avoid?

Simply Measured focuses exclusively on social media analytics and management. It does not serve other sectors like healthcare or finance as distinct verticals.

## Related profiles

- [Horan MediaTech Advisors](https://altss.com/profile/horan-mediatech-advisors)

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Last updated: 2026-06-03T20:00:00.000Z

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