# Simula Innovation

Simula Innovation is a Private Equity based in Oslo, Norway.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Oslo, Norway
- **Region:** Europe
- **Address:** Oslo, Norway
- **Founded:** 2019
- **Assets under management:** Undisclosed
- **Website:** www.simulainnovation.no
- **LinkedIn:** https://www.linkedin.com/company/simula-innovation
- **Wikidata:** Q30260051

## Regulatory record

- **Reports private funds:** No

## About

Simula Innovation is a state-owned organization of Innovasjon Norge that invests in entrepreneurial ventures. It evaluates candidates based on product technicality, commercial risk, and business opportunities. Simula Innovation has made 22 investments, including a Seed VC investment in RetailHub on November 24, 2022.

## Sectors

- Enterprise Software
- PropTech
- FinTech
- Digital Health
- AI/ML
- Robotics & Automation
- AgriTech & FoodTech
- Mobility & Transportation
- Media & Entertainment
- Industrial Tech

## People

- Ottar Hovind — Director of Simula Innovation
- Lars Wullf — Advisor

## Questions

### Who runs investment decisions at Simula Innovation?

Ottar Hovind serves as Director of Simula Innovation and leads investment decisions. He brings a background in commercial law and M&A, with a track record in tech startup and research-industry transactions. Advisor Lars Wullf supports on finance and analysis.

### How does Simula Innovation source proprietary deal flow?

The firm screens a high volume of early-stage technology companies, often identified through the broader Simula research network and its incubator, the Simula Garage. Prospects that pass an initial commercial screen then undergo a technical due-diligence review, a step many generalist investors skip at the seed stage.

### Does Simula Innovation participate in fund commitments or only direct deals?

Simula Innovation operates as a direct investor, writing equity checks into individual startup operating companies. The firm has not disclosed participation in fund-of-funds commitments or limited-partner stakes in third-party vehicles.

### What investment stages does Simula Innovation typically target?

The firm targets early-stage and seed-stage companies, with select expansion-stage positions. Its website confirms a focus on deep-tech startups that have a clear sales vision alongside technical defensibility.

### How is Simula Innovation related to the Simula research institute?

Simula Innovation was formally separated as an independent asset manager in 2019, though it emerged from a portfolio of stakes that originated in the Simula research lab environment. The firm continues to use Simula Consulting for technical advisory work with portfolio companies.

## Related profiles

- [Sims Investment Management](https://altss.com/profile/sims-investment-management)
- [Simuwang](https://altss.com/profile/simuwang)

---

Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/simula-innovation

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology