# Skift

Skift is an Asset Manager based in New York, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Founded:** 2012
- **Assets under management:** Undisclosed
- **Website:** skift.com
- **LinkedIn:** https://www.linkedin.com/company/skift

## Regulatory record

- **Reports private funds:** No

## About

Skift is a media company founded in 2012 in New York, New York. It covers the travel industry through news, research, and insights across various sectors. Skift provides daily news, sector-specific newsletters, research reports, and events for executives and professionals in the travel industry.

## Sectors

- Media & Entertainment
- Enterprise Software

## Offices

- New Delhi, India

## People

- Rafat Ali — Founder & CEO

## Questions

### Is Skift a media company or more of a data business?

Skift operates as a hybrid of both. It produces daily news and analysis free to read, but the majority of its revenue comes from Skift Research reports, Skift Pro subscriber-only content, and annual conferences. Its subscription model and proprietary data indices, like the Skift Travel Health Index and Hotel Performance Forecasts, make it resemble a boutique sector-research firm more than an ad-supported publication.

### How does Skift source the data for its proprietary research products?

Skift builds its data products from a combination of publicly available industry data, proprietary traveler sentiment surveys run through its own panel, and direct data-sharing agreements with major travel brands. Its analysts also incorporate forward-booking data from partner firms. The methodology for each index is published publicly, and the raw data is not resold — only the aggregated, analyzed reports are available to subscribers.

### What is the Skift Global Forum, and who typically attends?

The Skift Global Forum is an annual conference held in New York, positioned as a gathering of C-suite executives from the world's largest travel companies — airlines, hotel groups, online travel platforms, and tourism boards. Past speakers have included the CEOs of Delta, Airbnb, Marriott, and Accor. Tickets are priced for corporate buyers, running several thousand dollars per seat, and the event is capped at roughly 1,000 attendees to maintain an executive peer-group feel.

### How is Skift's New Delhi office involved in the business?

The New Delhi office functions as a technology and editorial hub. Skift's engineering team for its publishing platform and data products is centered there, along with a significant portion of its news production desk. This dual-structure keeps the company's cost base diversified while maintaining editorial and commercial leadership from New York.

## Related profiles

- [Ideagen](https://altss.com/profile/ideagen-plc)
- [Paragon Biosciences](https://altss.com/profile/paragon-biosciences-llc)

---

Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/skift

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology