# Slingshot Investments

Slingshot Investments is an Asset Manager based in Sydney, Australia.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Sydney, Australia
- **Region:** Oceania
- **Address:** Sydney, Australia
- **Founded:** 2012
- **Assets under management:** Undisclosed
- **Website:** slingshotters.com
- **LinkedIn:** https://www.linkedin.com/company/slingshot-investments

## Regulatory record

- **Reports private funds:** No

## About

Slingshot is Australia's leading provider of corporate innovation programs, focusing on innovation that is meaningful, measurable and highly valuable. Its founders Craig Lambert and Trent Bagnall have extensive combined experience driving innovation in organisations in Australia and overseas. Since 2013, Slingshot has worked with leading Australian organisations including HCF, News Corp, Qantas, Lion, Clubs NSW and Caltex.

## Sectors

- Enterprise Software
- Real Estate
- FinTech
- Aviation

## People

- Trent Bagnall — Founder

## Questions

### Who runs investment decisions at Slingshot Investments?

Founder Trent Bagnall and Director Richard Ellis are the named principals. Bagnall, who previously founded Magrit-IT, oversees the venture and innovation-related allocations. Ellis directs the real estate portfolio, managing co-developments with Collins Residential across multiple residential projects in South Africa. No additional investment committee or delegated-authority structure has been publicly disclosed.

### How does Slingshot source venture-stage deals?

Slingshot leverages its corporate accelerator infrastructure, which built innovation programs for Qantas and HCF. The firm describes a proprietary sourcing approach that combines data-science capability with a network of thousands of emerging technology companies. Deals appear to originate through corporate-partner problem statements that match startups to enterprise needs, rather than through a conventional VC’s open-market deal funnel.

### Does Slingshot operate as a venture firm or a broader investment company?

It operates as a generalist asset manager with a hybrid structure. On one side, the corporate accelerator arm generates deal flow and fee revenue by running innovation programs for large enterprises; on the other, Slingshot’s balance sheet holds early-stage venture positions, direct residential and luxury real estate developments in South Africa, aviation assets, a collectables portfolio, and blockchain positions. This makes it broader in scope than a pure venture firm.

### What real estate assets does Slingshot directly hold or develop?

Slingshot’s known real estate exposure is concentrated in KwaZulu-Natal, South Africa, where it co-develops projects with Collins Residential. Confirmed positions include the Zululami Luxury Coastal Estate, the Lalela Estate in Sheffield, Ballito, and the Westville North Residential Project. Richard Ellis leads this segment of the portfolio.

### Which sectors does Slingshot explicitly avoid?

Slingshot does not publish an explicit negative list. Its accelerator partnerships with Qantas and HCF suggest openness to aviation services, health-insurance technology and enterprise software. The South African real estate book and digital-asset positions indicate no categorical exclusion of hard assets or blockchain, but the firm has not disclosed formal sector-level restrictions.

## Related profiles

- [Slimmer AI](https://altss.com/profile/slimmer-ai)
- [Slingshot Ventures](https://altss.com/profile/slingshot-ventures)

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Last updated: 2026-08-11T15:08:11.274Z

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