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SLS Journey
SLS Journey is an investment firm incubating and investing in seed and early-stage opportunities with disruptive ideas in the areas of fashion, wellness,...
SLS Journey
SLS Journey is an investment firm incubating and investing in seed and early-stage opportunities with disruptive ideas in the areas of fashion, wellness, beauty and technology. It is the new investment arm of MadaLuxe Group. Sandy Sholl is CEO and Founder.
General information
Firm type
Venture Capital
Year founded
2020
Location
Region
North America
Country
United States
City
Seal Beach
Corporate office
Seal Beach, CA, United States
Principals
Sandy Sholl
CEO & Founder
Sector focus
Frequently asked questions
Who makes investment decisions at SLS Journey?
Sandy Sholl, the CEO and Founder of SLS Journey, is the sole named investment decision-maker publicly associated with the firm. She draws on over 30 years of operating experience in the fashion and luxury sectors, including co-founding MadaLuxe Group. The firm’s public materials do not list additional investment committee members or partners.
How is SLS Journey related to MadaLuxe Group?
SLS Journey is the dedicated investment arm of MadaLuxe Group, the off-price luxury distribution company co-founded by Sandy Sholl. MadaLuxe established SLS Journey to formalize its seed and early-stage investing activities in consumer technology. The two entities operate under shared ownership, with Sholl serving as Chairperson of MadaLuxe Group and CEO of SLS Journey.
Which sectors does SLS Journey focus on?
SLS Journey invests at the convergence of fashion, wellness, beauty, and technology. The firm’s website specifically highlights machine learning, AI-driven personalization, and circular fashion technologies. Portfolio examples include PSYKHE (AI-powered fashion recommendation) and Reflaunt (luxury resale infrastructure), which together map the firm’s dual interest in personalization engines and the secondhand luxury economy.
Where does SLS Journey’s capital originate?
The firm’s capital is funded through Sandy Sholl’s operating businesses, primarily MadaLuxe Group, which she built into a high-end off-price leader generating significant revenue. SLS Journey is structured as an extension of this operating P&L, distinguishing its capital base from a traditional externally raised venture fund.
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