# Smart Eye AB

Smart Eye AB is an Asset Manager based in Gothenburg, Sweden.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Gothenburg, Sweden
- **Region:** Europe
- **Address:** Gothenburg, Sweden
- **Founded:** 1999
- **Assets under management:** Undisclosed
- **Website:** smarteye.se
- **LinkedIn:** https://www.linkedin.com/company/smart-eye

## Regulatory record

- **Reports private funds:** No

## About

Smart Eye was founded in 1999 by Martin Krantz in Gothenburg, Sweden, initially developing gaze-tracking technology for research and human-computer interaction. By 2016, the company had pivoted to automotive driver-monitoring systems and listed on the Nasdaq First North Growth Market. Its core product, a software-based eye tracker, now ships in production vehicles from Audi, BMW, and General Motors (per the firm's annual report, 2024). The firm generates revenue through per-vehicle license fees and engineering services to OEMs and Tier 1 suppliers. Smart Eye also maintains a research arm, the Smart Eye Technology Center, focusing on computer vision and deep learning. Geographic exposure is concentrated in Europe, North America, and China, where local regulations increasingly mandate driver-monitoring systems. Smart Eye has not disclosed AUM or a family-office wealth origin. The company employed roughly 250 people as of 2024 (per public filings). It operates only from its Gothenburg headquarters. In November 2024, Smart Eye announced a partnership with Nvidia to integrate its eye-tracking software into Nvidia’s Drive platform (per Smart Eye press release, November 2024). Smart Eye’s structural differentiator is its position as a pure-play software licensor in a hardware-heavy automotive supply chain. Unlike integrated hardware-software competitors, Smart Eye sells only IP, which allows it to scale across multiple vehicle models without manufacturing risk. The founder Krantz still controls the company through a Class A share structure.

## Sectors

- AI/ML
- Mobility & Transportation
- Industrial Tech

## People

- Martin Krantz — CEO and Co-Founder

## Questions

### What does Smart Eye actually do?

Smart Eye develops and licenses software that tracks eye movements, gaze direction, and blink patterns in real time. Its primary application is driver-monitoring systems (DMS) for passenger cars and commercial vehicles, where it detects drowsiness, distraction, and incapacitation. The software runs on standard automotive-grade cameras and does not require proprietary hardware.

### How does Smart Eye generate revenue?

Smart Eye generates revenue through per-vehicle license fees paid by automakers and Tier 1 suppliers, as well as upfront engineering services for integration. It also licenses to aerospace, research, and defense customers. Per its 2024 annual report, total revenue was approximately 350 million SEK (roughly $33 million).

### What regulatory tailwinds benefit Smart Eye?

European Union regulations require all new vehicles to include driver drowsiness and attention warnings (General Safety Regulation, effective 2022). The US National Highway Traffic Safety Administration (NHTSA) proposed a similar mandate in 2023. These regulations directly expand the addressable market for Smart Eye's eye-tracking software (per NHTSA and EU regulatory announcements).

### Does Smart Eye operate outside of automotive?

Yes. Smart Eye also supplies eye-tracking software for aerospace (pilot monitoring), defense (helmet-mounted displays), and general research (usability testing). However, automotive DMS is the primary revenue driver.

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Last updated: 2026-06-03T20:00:00.000Z

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