# Smart Family Office

Smart Family Office is a Single Family Office based in Salzburg, Austria.

## Overview

- **Organization type:** Single Family Office
- **Headquarters:** Salzburg, Austria
- **Region:** Europe
- **Address:** Linzer Bundesstraße 41, 5020 Salzburg, Austria
- **Assets under management:** Undisclosed
- **Website:** smartfamilyoffice.com
- **LinkedIn:** https://www.linkedin.com/company/smart-family-office-sfo/

## Regulatory record

- **Reports private funds:** No

## About

Smart Family Office was established by Igor Shoifot, Taras Kyrychenko and Oleksandr Kolb. The firm operates as an independent single family office serving entrepreneurs and families with complex asset bases. The firm allocates across direct co-investments, private equity, private credit, real estate and philanthropic vehicles. It targets early and seed stages. Confirmed positions include a co-investment in Vara alongside FJH and IBB Ventures in October 2024. Geographic reach covers Europe and North America. Technology focuses include AI/ML, biotech and enterprise software. Philipp Mayerhofer serves as CEO and Norbert Pruckmayr as COO. The firm maintains three offices and participates in the Startup Salzburg ecosystem. October 2024: Co-invested in the Vara funding round with FJH and IBB Ventures. The firm maintains a hybrid structure that combines internal principals with external business partnerships, including TMT Investments and Toloka.vc, allowing access to venture opportunities through named operator networks rather than traditional fund commitments.

## Sectors

- Sports & Wellness
- Digital Health
- Healthcare Services
- Energy Transition & Renewables
- ClimateTech
- AgriTech & FoodTech
- EdTech
- Industrial Tech

## Offices

- Frankfurt, Germany
- Somerville, MA, USA

## People

- Philipp Mayerhofer — CEO
- Norbert Pruckmayr — COO
- Alexander Felber — SFO Sports Managing Partner
- Angelika Mayerhofer — Finance Manager

## Questions

### Who runs investment decisions at Smart Family Office?

Philipp Mayerhofer serves as CEO. Norbert Pruckmayr serves as COO. Alexander Felber handles sports-related mandates.

### Does Smart Family Office participate in fund commitments or only direct deals?

The firm executes direct co-investments and SPVs. It also holds private credit and real estate positions.

### What investment stages does Smart Family Office typically target?

The firm focuses on early stage and seed investments.

### Which sectors does Smart Family Office explicitly target?

Confirmed focuses include digital health, climate technology, industrial tech, edtech and sports.

### How is Smart Family Office related to its business partners?

Founder Igor Shoifot maintains a partnership at TMT Investments. Founder Taras Kyrychenko chairs the supervisory board of NOVA Group of Companies.

### Where does Smart Family Office maintain offices?

Headquarters sit in Salzburg, Austria. Additional offices operate in Frankfurt, Germany and Somerville, Massachusetts.

### Does Smart Family Office maintain philanthropic structures?

The firm operates the SFO Foundation as a separate philanthropic vehicle.

## Related profiles

- [Small Giants](https://altss.com/profile/small-giants-danny-almagor-and-berry-liberman-family-office)
- [Smith Family Circle](https://altss.com/profile/smith-family-circle-will-smith-family-office)

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Last updated: 2026-06-03T20:00:00.000Z

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