# Smarter Capital

Smarter Capital is a Private Equity based in Breda, Netherlands.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Breda, Netherlands
- **Region:** Europe
- **Address:** Breda, Netherlands
- **Founded:** 2001
- **Assets under management:** Undisclosed
- **Website:** smarter.am
- **LinkedIn:** https://www.linkedin.com/company/smarter-capital

## Regulatory record

- **Reports private funds:** No

## About

A smart home can make your life easier. Smarter helps you control your kitchen appliances through your smartphone and voice assistants with ground-breaking products - iKettle, Smarter Coffee and FridgeCam. Smarter appliances will help you to stop wasting food, save money and time.

## Questions

### What products has Smarter Capital funded?

The firm has funded the iKettle (a Wi-Fi- and voice-activated smart kettle), the Smarter Coffee machine (a bean-to-cup and filter coffee maker with app-based customization), and FridgeCam (a plug-and-play device that turns any refrigerator into a smart fridge with inventory tracking and Amazon Fresh integration). A third-generation Smarter Coffee machine was listed as 'Stock Coming Soon' on the firm's website.

### How does Smarter Capital source its investment opportunities?

Smarter Capital does not source external deals. All investment opportunities are generated internally through the Smarter brand's product roadmap. The firm's deployment decisions are driven by in-house R&D priorities for the connected-kitchen appliance line rather than by a traditional deal-sourcing pipeline.

### Does Smarter Capital participate in co-investments alongside external general partners?

No co-investment activity with external general partners has been observed. Smarter Capital's structure as a captive private equity arm for a single consumer-hardware brand precludes the kind of fund commitments or club deals typical of multi-portfolio investment firms.

## Related profiles

- [Smart Internet Industry Capital](https://altss.com/profile/smart-internet-industry-capital)
- [Smartgain Capital](https://altss.com/profile/smartgain-capital)

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Last updated: 2026-06-03T20:00:00.000Z

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