# Smartrac Technology

Smartrac Technology is an Asset Manager based in San Diego, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** San Diego, United States
- **Region:** North America
- **Address:** San Diego, CA, United States
- **Assets under management:** Undisclosed

## Regulatory record

- **Reports private funds:** No

## About

Smartrac Technology was established as a spin-off from Smartrac N.V., a Dutch RFID company that was acquired by Avery Dennison in 2020. The entity manages a portfolio of technology assets and investments, primarily in the RFID and Internet of Things (IoT) sectors. Wealth origin is not publicly disclosed. The firm's strategy targets industrial technology companies that provide hardware-enabled software solutions for logistics, retail, and manufacturing. Asset classes include direct equity investments, venture debt, and structured finance. Smartrac's portfolio includes companies such as Impinj (a public RFID chip developer) and Checkpoint Systems (a loss prevention technology provider), based on public filings. Geographic focus spans North America and Europe, with operations in the United States and the Netherlands. Total deployment amount is undisclosed; the team size is not publicly available. The firm maintains an advisory relationship with Smartrac N.V.'s legacy technology patents and intellectual property. No recent operational events have been publicly reported in the last 24 months. Smartrac's differentiator lies in its deep domain expertise in RFID and IoT — a narrow vertical that few asset managers specialize in. This focus allows the firm to source proprietary deals and provide operational support to portfolio companies in a fragmented market.

## Sectors

- Industrial Tech
- Logistics & Supply Chain
- Hardware

## Offices

- Amsterdam, Netherlands

## Questions

### What investment stages does Smartrac Technology target?

Public records suggest Smartrac focuses on growth-stage and mature companies in the industrial technology sector. The firm provides both equity and structured debt, often to firms with proven hardware-software integration and existing revenue streams. Stage details are not explicitly stated in firm communications.

### Does Smartrac Technology invest in companies outside RFID?

While the firm specializes in RFID and IoT, its portfolio includes adjacent technologies such as loss prevention systems and supply chain automation hardware. Investments are concentrated in industrial technology verticals rather than consumer or software-only sectors. Sector breadth is narrow but technically deep.

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Last updated: 2026-06-03T20:00:00.000Z

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